Sales Director - Destinations

Company Overview

Sojern is a pioneer in digital marketing tailored to the travel sector, leveraging AI and traveler intent data to deliver omnichannel marketing solutions that drive direct bookings. Trusted by over 10,000 travel entities including hotels, attractions, tourism boards, and marketers globally, Sojern has earned multiple accolades such as Deloitte’s Technology Fast 500 for six years consecutively and recognition as a top workplace by Entrepreneur Magazine and AdAge. Headquartered in San Francisco, it spans teams across major cities including Singapore.

Role Overview

The Senior Sales Director will spearhead B2B sales endeavors by cultivating and expanding Sojern’s digital advertising portfolio throughout the APAC region. Reporting closely to the International Destinations Managing Director, this leader will manage and develop key strategic accounts including DMOs, attractions, airports, and tourism shopping destinations, either directly or via media agencies.

Key Responsibilities

• Drive growth and acquisition of an advertising portfolio primarily consisting of destination marketing organizations, attractions, airports, and tourism retail outlets.
• Oversee the entire sales pipeline from initiation through closure.
• Manage an advertising portfolio exceeding $2 million annually.
• Collaborate directly with APAC-based clients in the travel and destination marketing sector.
• Independently sustain and expand a multimillion-dollar book of business through strategic client engagement.
• Provide thought leadership to influence APAC Go-To-Market strategies.
• Create and deliver compelling presentations articulating Sojern’s unique value proposition.
• Work closely with internal sales, account management, and product teams to develop tailored advertising solutions.
• Facilitate cross-selling of Sojern’s multichannel advertising products.
• Consistently meet or surpass quarterly sales targets.
• Maintain organized client data and sales activities within Salesforce.
• Travel as needed to support client relationships.

Qualifications and Experience

• Minimum 15 years of sales experience in travel and/or digital advertising sectors.
• In-depth knowledge of the destination marketing organization landscape.
• Proven experience working with travel brands across the Asia-Pacific region.
• Expertise in selling diverse advertising products including self-serve SaaS/DAAS, measurement tools, and managed insertion order campaigns.
• Proficiency in essential sales and business software platforms such as Salesforce, G Suite, and Microsoft Office.
• Experience formulating sales strategies and responding effectively to large RFPs.
• Basic understanding of the programmatic advertising ecosystem.
• Bachelor’s degree from an accredited institution.

Diversity and Inclusion

Sojern is committed to fostering an inclusive culture where all employees and job candidates are evaluated solely on their skills, experience, and qualifications, without regard to race, religion, gender, nationality, age, sexual orientation, disability, veteran status, or other protected traits.