Sales Director

Role Overview

The Sales Director at Mood Media Australia serves as a senior commercial leader charged with boosting revenue across store media services, audio-visual (AV) systems, and retail media solutions, particularly within the retail, hospitality, and quick-service restaurant (QSR) sectors. This position demands an experienced leader skilled in solution-based selling, capable of engaging senior executives and transforming client requirements into scalable, technology-fueled in-store experiences.

Responsibilities

• Develop and implement a nationwide sales strategy aimed at meeting revenue and margin objectives in store media, AV, and retail media offerings.
• Identify and convert new business opportunities with retail brands, hospitality entities, and QSR chains through consultative, solution-oriented sales approaches.
• Manage sales forecasting, pipeline, and performance tracking to inform strategic decisions.
• Maintain and grow a robust sales pipeline encompassing new and established clients, focusing on cross-selling and upselling potentials.
• Position the company as a leader in integrated in-store media solutions by staying informed about digital transformation and AV technology market trends.
• Create targeted sales strategies tailored for retail, hospitality, and QSR environments.
• Lead and develop a high-achieving sales team by setting clear KPIs, fostering accountability, and encouraging innovation.
• Provide continuous coaching, mentorship, and performance management to enhance team capabilities.
• Engage directly with clients, guiding negotiations and closing significant deals.
• Forge and maintain strategic partnerships with senior stakeholders, including C-level executives and marketing and operations leaders.
• Collaborate with internal teams across solutions design, creative, technical, and operations to deliver integrated solutions that meet client needs.
• Provide market feedback to support product innovation and improvement efforts.

Skills & Experience

• Minimum of five years in sales and account management roles, ideally within store media or retail marketing technology sectors.
• Deep understanding of store media services, AV systems, retail media, and consumer trends.
• Proven leadership in motivating and managing sales teams effectively.
• Exceptional communication, presentation, and negotiation abilities, comfortable engaging senior stakeholders.
• Demonstrated success in achieving sales targets and promoting business growth in fast-paced, dynamic settings.
• Experience in technology solution sales within retail marketing or in-store media spaces.
• Skilled at translating complex technical solutions into compelling client value propositions.
• Strong strategic thinking, collaboration, innovation, and commercial negotiation skills, including working with advanced deal structures like revenue-sharing models.

Performance Metrics

• Achievement against sales goals and revenue growth targets.
• Gross margin and profitability from deals.
• Expansion of new business and existing client portfolios.
• Robustness and conversion strength of the sales pipeline.
• Effectiveness in team engagement, development, and results delivery.