Sales Development Representative (SDR)

Role Overview

As a Sales Development Representative (SDR) at Patterno based in Hamburg, you will be accountable for the complete outbound outreach and pipeline development process. This involves identifying suitable target accounts and successfully engaging decision-makers to schedule calls.

This position offers genuine responsibility beyond simply setting meetings; high performance can lead to increased deal ownership including support in later sales stages and closing opportunities.

Key Responsibilities

• Execute outreach activities using phone, email, and LinkedIn workflows.
• Make daily cold calls to secure qualified demonstrations with key decision-makers.
• Quickly adapt messaging and overcome objections, using feedback to improve scripts, email sequences, and sales playbooks.
• Systematically target defined ideal customer profiles (ICPs) and industry verticals, monitor conversion rates, and reinforce effective approaches.
• Collaborate closely with the Go-To-Market (GTM) team to refine positioning and lead qualification, sharing market insights with product and marketing teams.
• Contribute to the development of the GTM playbook for future SDRs.
• Aspire to evolve into an SDR Team Lead role, managing advanced stages of outbound sales and leading the SDR team based on the established playbook.

Qualifications and Profile

• Minimum six months experience in outbound sales, SDR roles, or comparable high-output positions (experience in startups is advantageous).
• Comfortable making cold calls and resilient to rejection.
• Fluency in German (clear and confident communication) and English is required.
• Strong ownership mentality with a focus on measurable results such as demos booked, qualified pipeline creation, and opportunity progression.

Ideal Candidate Attributes

• Passionate about outbound sales tactics including precise targeting, effective messaging, and diligent follow-ups.
• Self-driven and eager to take ownership without waiting for approvals.
• Competitive spirit combined with humility and willingness to learn.
• Engaged in pursuits outside of work that demonstrate commitment and perseverance, such as competitive sports or personal projects.
• View this position as a foundation for a career in sales leadership.

Benefits and Offerings

• Unlimited commission potential above a reliable base salary; earnings scale directly with performance.
• Rapid career progression with formal promotion evaluations every six months, leading to roles such as Team Lead and then Account Executive with full sales ownership.
• Focused pipeline consisting of qualified inbound and marketing-driven leads, minimizing ineffective cold lists and enhancing conversion focus.
• Utilization of an AI-powered sales technology stack that automates research, data entry, and administrative tasks, allowing focus on selling.
• Comprehensive onboarding, dedicated coaching, and weekly one-on-one meetings to accelerate development and continuous improvement.
• Opportunity to join during the scale-up phase with established foundations, focused on building repeatable GTM processes and scaling rapidly.

Additional Context

Patterno operates in a significant yet underdigitized market segment in Europe, already engaged with major customers. This role is crucial to expand repeatable outbound sales processes and establish Patterno as the leading platform for securing public contracts.