Sales Development Representative (SDR) — Enterprise

Role Overview

The Sales Development Representative (SDR) is responsible for creating a robust pipeline of qualified leads to support the enterprise sales team. The primary duty is to engage in targeted research and initiate outbound outreach to potential accounts, qualifying prospects and scheduling meetings for senior sales executives, including the Chief Business Officer. This role does not involve closing deals.

Core Responsibilities

• Develop and maintain a comprehensive list of target accounts across sectors such as BFSI, government, e-commerce, travel, and utilities.
• Conduct detailed research to identify key decision makers in customer service, operations, collections, and procurement departments.
• Execute systematic outbound campaigns using calls, email sequences, and LinkedIn outreach.
• Evaluate inbound and outbound leads according to predefined criteria and route qualified prospects appropriately.
• Schedule and confirm qualified meetings for senior sales leadership and ensure their completion.
• Keep CRM systems updated accurately with all activities, pipeline stages, next steps, and relevant notes.
• Provide sales leadership with insights on market dynamics, competitor presence, contract timelines, and budget schedules.
• Assist in generating proposals and sales pitches through detailed account research.

Essential Qualifications and Skills

• Between 3 to 5 years’ experience in outbound sales development, inside sales, or lead generation with a focus on B2B services or software.
• Proven record of meeting or exceeding monthly targets related to qualified meetings or pipeline generation; candidates should clearly state their performance numbers.
• Comfort with high-volume cold calling; this role is focused on outbound prospecting rather than account maintenance or farming.
• Strong discipline in CRM use and maintaining pipeline hygiene.
• An MBA in marketing or an equivalent qualification or demonstrated competence.
• Excellent command of written and spoken English.

Preferred Experience

• Background in selling BPO, customer experience (CX), IT services, or enterprise SaaS products.
• Familiarity with sales engagement platforms and LinkedIn Sales Navigator.
• Knowledge of the local market dynamics in Noida, Uttar Pradesh.