Sales Development Representative

About Lifesight

Lifesight is a rapidly expanding SaaS company dedicated to empowering businesses with data and AI to enhance customer acquisition and retention. Our team of 130 employees supports over 300 clients across five offices located in the US, Singapore, India, Australia, and the UK. Our mission is to simplify access to advanced data activation and AI-driven marketing measurement tools for marketers without technical backgrounds, helping them improve outcomes and meet key performance indicators. As our global adoption accelerates, we seek talented individuals to join our team and contribute to our growth.

Role Overview

We are expanding our Sales Development team for the APAC and ANZ regions and are seeking a motivated, technically adept Sales Development Representative (SDR) with deep knowledge of the B2B SaaS market in APAC/ANZ. You will drive brand awareness and sales pipeline development for our platform, which is revolutionizing marketing effectiveness measurement.

Key Responsibilities

• Identify ideal customer profiles (ICPs) within sectors such as eCommerce, retail, consumer packaged goods, and enterprise brands by utilizing AI-powered research tools and outbound methodologies.
• Implement multi-channel outreach campaigns—including email, telephone, and social media—to set up high-value meetings for Sales Directors.
• Proactively make outbound calls, confidently engaging prospects to foster meaningful conversations and open new sales opportunities.
• Effectively articulate Lifesight’s mission and platform advantages to senior marketing leaders such as CMOs, Heads of Marketing, and Innovation executives.
• Leverage platforms such as Apollo, Zoominfo, Clay, ChatGPT, Lavender, Salesforce, and others to optimize outreach efforts intelligently.
• Qualify incoming leads generated by marketing campaigns and ensure smooth transfer to sales teams.
• Maintain accurate and organized records in HubSpot/Salesforce CRM, including updating data, notes, and scheduling follow-ups.
• Collaborate closely with marketing and account executives to refine messaging strategies and enhance campaign outcomes.
• Stay informed about advancements and trends in AI, marketing attribution, measurement, and MarTech innovation.

Required Qualifications

• A minimum of three years’ experience in Sales Development or Business Development roles within SaaS companies serving the APAC/ANZ markets.
• Proven expertise in cold outbound sales and enterprise lead generation.
• Capability to simplify the explanation of complex technological solutions with a strong focus on value.
• Experience utilizing AI and automation tools to boost operational efficiency.
• Excellent written and verbal communication along with storytelling proficiency.
• A self-driven, organized individual with a strong ambition to surpass pipeline goals.
• Previous exposure to MarTech, AdTech, or working with marketing decision-makers is an advantage.

Preferred Experience

• Background in startup environments where scaling technology and processes is key.
• Familiarity with location-data technologies, advertising technology, or marketing technology sectors.
• Experience engaging in global go-to-market initiatives.

Benefits and Work Culture

• Opportunity to make a significant impact early by helping to define technology frameworks and contribute to product development from inception.
• An agile, non-bureaucratic work culture characterized by small teams.
• Competitive compensation package including health insurance.
• Perks such as daily breakfast, regular weekday lunches, team lunches on Fridays, "Fun O’Clock Fridays," and unlimited coffee, tea, and snacks.

Additional Information

This position requires working five days a week from the Lifesight Innovation Hub office located in Bengaluru, Karnataka, India.