Sales Development Representative - Ontario

Position Summary

The Sales Development Representative (SDR) role, reporting directly to the VP of Sales, centers on proactively identifying and engaging enterprise prospects who could benefit from GoSecure’s cybersecurity products and services. This position demands a fully outbound approach, leveraging a variety of communication channels and strategic outreach to generate leads.

Key Responsibilities

• Produce qualified sales-ready leads (SRLs) targeting new business opportunities for the sales team.
• Identify and connect with enterprises without previous GoSecure purchases to assess their needs for relevant cybersecurity solutions.
• Implement multi-touch prospecting tactics to locate and engage potential clients, establishing fresh lead sources.
• Create and execute focused outreach campaigns utilizing phone, email, social media platforms (such as LinkedIn), and thorough market research to acquire prospect contact information.
• Initiate professional communication with prospects, clearly convey GoSecure’s value propositions, educate on product and service offerings, and overcome initial barriers.
• Lead consultations, technical demonstrations, fit assessments, and strategy discussions to evaluate lead qualification.
• Hand over qualified sales-ready leads to Account Executives for closing the sales process.
• Maintain comprehensive knowledge of cybersecurity trends and industry developments to build credibility.
• Develop and sustain a sales pipeline within the assigned territory, targeting a rolling two-quarter value of at least $4 million.
• Log all sales activities and interactions in Salesforce.com.
• Conduct at least 80 outbound calls daily to prospective clients.
• Meet individual and team performance goals consistently.
• Regularly analyze performance metrics with management to identify growth opportunities and enhance lead quality.
• Perform other responsibilities as directed by the VP of Sales.

Candidate Requirements

• Proficiency in communicating with both senior decision-makers and technical stakeholders.
• A strong, strategic hunter mindset to drive new business acquisition.
• Excellent verbal and written communication capabilities.
• High levels of energy, enthusiasm, and resilience under pressure.
• Prior experience in selling technology products is advantageous.
• Familiarity with Salesforce.com preferred.
• Possession of a bachelor's degree in a related discipline or equivalent professional experience.
• This position is suited for entry-level candidates interested in sales development within cybersecurity.