Sales Development Representative - Goa

Overview

We seek an experienced Sales Development Representative to build a robust sales pipeline targeting the US market. This role involves extensive research, personalized multi-channel outreach, and setting up qualified discovery meetings for business development teams. Maintaining swift responses to inbound leads and precise CRM management is crucial. Providing actionable feedback to enhance ideal customer profiles (ICPs), messaging, and campaigns is also part of the position.

Key Responsibilities

• Identify and prioritize target accounts and buyer personas geared to the US market.
• Develop and update lead lists using LinkedIn Sales Navigator alongside Apollo and ZoomInfo data sources.
• Analyze buying committees and customize outreach efforts with relevant case studies and insights.
• Execute outreach campaigns across multiple channels such as email, phone, LinkedIn, and video with tailored messaging.
• Achieve daily and weekly activity targets including calls, emails, and LinkedIn interactions, while conducting A/B testing on messaging strategies.
• Qualify inbound leads by assessing budget, authority, needs, and timelines to schedule discovery calls.
• Ensure rapid response times to inbound inquiries, maintaining service level agreements (SLAs), for example responding within 15 minutes during active coverage periods.
• Conduct initial qualification calls to comprehend customer pain points, priorities, and readiness to proceed.
• Schedule and confirm high-quality meetings for Account Executives or Business Development Leads, documenting notes thoroughly in the CRM system.
• Facilitate seamless handoffs by sharing agendas, discovery summaries, and next steps with relevant teams.
• Utilize automation and AI-driven tools to scale and personalize outreach effectively, while optimizing sequences, scripts, and templates for consistent success.
• Maintain impeccable data accuracy within CRMs such as HubSpot, Salesforce, and GoHighLevel, including lead statuses, activities, next steps, and source data.
• Report weekly metrics like meetings booked, show rates, Sales Qualified Leads (SQLs), conversion rates, and overall campaign performance.
• Collaborate with marketing teams to refine ICPs, messaging, and campaigns based on field intelligence.
• Partner with business development and delivery teams to integrate portfolio materials, case studies, and solutions into outreach efforts.
• Share market and competitor insights to fine-tune positioning and targeting strategies.
• Test and enhance subject lines, call scripts, and outreach cadences, documenting findings in training materials.
• Adhere to and enhance SDR processes for lead routing, SLAs, and pipeline data hygiene.

Qualifications and Experience

• Bachelor’s degree in Business, Marketing, Communications, or related disciplines.
• 1 to 3 years of experience as an SDR, BDR, or inside sales professional focusing on technology, software, or digital/IT services directed towards the US market.
• Successful track record in arranging qualified sales meetings and generating pipeline.
• Proficiency with CRM platforms including HubSpot, Salesforce, and GoHighLevel.
• Experience designing outbound campaigns, handling inbound lead qualification, and measuring outreach outcomes.
• Analytical skills to evaluate and optimize messaging, cadence, and communication channels.
• Demonstrated use of automation and AI tools for sales engagement enhancement.

Skills and Competencies

• Strong verbal and written communication skills with confidence in phone and video interactions.
• Excellent research abilities and skillful personalization of outreach messages.
• Effective objection handling and problem-solving capabilities.
• A keen analytical approach comfortable with data, dashboards, conversion metrics, and A/B testing.
• Highly organized, self-motivated, and able to work across US time zones.
• Competency in Microsoft Office Suite or Google Workspace.
• Familiarity with software, web development, or IT services is advantageous.

Technology and Tools

• Primary CRM systems: HubSpot, Salesforce, GoHighLevel.
• Prospecting and data enrichment tools: LinkedIn Sales Navigator, Apollo, ZoomInfo.
• Engagement and automation tools: HubSpot Sequences, dialers, email warming technologies, Calendly, Loom.
• Analytical platforms: CRM dashboards, sequence analytics, spreadsheet trackers.

Working Conditions

• This role requires presence in the Goa office with a working schedule aligned to a significant overlap with US Eastern Standard Time (EST).
• Flexibility to manage outreach and inbound lead responses based on US time zones is necessary.