Sales Development Representative D/A/CH (m/w/d) - SaaS

About Ayunis

Ayunis (formerly Locaboo) is a leading GovTech startup based in Munich, trusted by more than 800 cities, municipalities, and districts across the DACH region. We are driving a transformation in the public sector, making administration efficient, digital, and future-proof. Our vision is to create a world where local governments operate largely automated, allowing employees to focus on what really matters: the people.

Role Overview

As a Sales Development Representative (SDR), you serve as the first touchpoint for cities and municipalities, playing a vital part of our sales team. Your key task is to identify the right contacts, spark interest in our solutions, and establish the foundation for long-term customer relationships within the public sector. You will primarily be responsible for building a qualified pipeline for our Account Executive team.

Key Responsibilities

• Conduct outbound prospecting by identifying new leads and engaging them via phone, email, and LinkedIn.
• Create your own outbound campaigns and devise innovative methods for lead generation.
• Qualify prospects through cold calls and initial meetings by assessing their current status, pain points, and needs with the goal of scheduling demo appointments.
• Maintain all customer interaction records diligently in our CRM and ensure smooth handover to the Account Executive team.
• Collaborate closely with Sales, Marketing, and Product teams, provide market feedback, and regularly enhance our sales playbooks.

Why This Role is Unique

Sales in the public sector differs from traditional B2B sales. The target group is transparent and well-researched; contact information is usually publicly available. There are no gatekeepers and only minimal scripted objections. Instead, you meet open and cooperative counterparts who willingly discuss their challenges—creating a sales environment that works as it should.

Candidate Profile

• You have some prior sales experience, ideally as a BDR, SDR, or Account Executive.
• Experience with B2B customers in the SaaS industry is beneficial, while experience in the public sector is a significant advantage.
• You demonstrate a positive attitude, excellent social skills, and outstanding communication capabilities, including active listening.
• You are goal-driven, proactive, and action-oriented rather than just discussing plans.
• You are enthusiastic about SaaS and software solutions, enjoy working with modern tools, and are eager for personal and professional growth.
• You possess native-level German language skills and an English proficiency corresponding to C1/C2.

Benefits

• Competitive annual salary of up to 65,000 euros.
• A personal development budget of 2,000 euros per year for your own use.
• 30 days of vacation annually.
• The opportunity to shape a fast-growing and profitable startup from the outset.
• A relaxed working atmosphere with flat hierarchies and short decision-making processes.
• Permanent employment contract, flexible working hours, hybrid working options, and opportunities for workation within the EU.
• A new office in Munich equipped with a full kitchen, cozy lounge area, and a 50-meter outdoor pool.
• State-of-the-art technical equipment, including a MacBook.
• Regular team events and offsite meetings.
• Job ticket and Wellpass membership.