Sales Development Representative (BD Associate)

About Pixelo

Pixelo Digital is a contemporary B2B demand-generation and product firm that propels client sales growth through innovative marketing methodologies. Our team is proficient in growth marketing and go-to-market executions, consistently delivering tailored outcomes aligned with unique client objectives.

Role Overview

We seek a driven and performance-oriented Sales Development Representative (BD Associate) to augment our expanding sales team. Your core responsibility is to discover, engage, and qualify potential clients throughout India and APAC via strategic outbound methods.

Key Duties

• Investigate targeted companies and determine key decision-makers fitting our Ideal Customer Profile; implement personalised cold email initiatives.
• Perform LinkedIn prospecting including research, connection outreach, custom messaging, and timely follow-ups.
• Conduct cold calls to initiate dialogs, comprehend client needs, and secure qualified appointments.
• Own outreach and meeting-generation objectives on weekly and monthly intervals.
• Analyze companies, decision-makers, industries, and triggers to refine outreach precision.
• Articulate product value convincingly while addressing prospect challenges across channels.
• Maintain structured multi-channel follow-up campaigns with prospects.
• Screen and qualify prospects to set relevant sales meetings.
• Keep comprehensive prospect, outreach, and meeting records in CRM and sales platforms.
• Track and assess outreach metrics like deliverability, engagement, replies, and conversion rates.
• Review campaign outcomes to enhance targeting and messaging tactics.
• Collaborate with Sales and Marketing for smooth lead transition and alignment on client quality.
• Stay informed on market trends, B2B sales approaches, and regional outbound strategies.
• Offer suggestions to refine outbound sales processes continuously.

Qualifications

• Between zero to two years of experience in Sales Development, Business Development, Lead Generation, or equivalent outbound roles, preferably within B2B SaaS or tech sectors.
• Track record of successfully setting meetings via cold emails, LinkedIn outreach, and calls.
• Exposure to Indian and APAC markets is a plus.
• Deep knowledge of B2B prospecting, ICPs, buyer personas, account analysis, and outbound sales workflows.
• Superior writing and speaking skills, with ability to tailor messaging across industries and buyer groups.
• Familiarity with outbound and prospecting tools such as Smartlead, Instantly, Phantombuster, Prospectoo, Apollo, Lusha, or similar.
• Competence in company research, decision-maker identification, and opportunity spotting.
• Experience using CRM systems for precise prospect and activity documentation.
• Analytical aptitude to evaluate outreach effectiveness and implement improvements.
• Additional experience in list building, data enrichment, sequencing, or managing comprehensive outbound campaigns is advantageous.
• Self-driven, goal-oriented, and accountable for meeting set targets.
• Strong organizational skills to coordinate multiple campaigns and segments concurrently.