Sales Development Representative

About Firmable

Firmable leads the B2B sales intelligence space across Asia-Pacific, distinguished by an unparalleled, localized dataset covering companies and individuals in every market we target. Our success in ANZ has proven our approach, and we are now broadening our reach throughout Southeast Asia and beyond.

Role Overview

As a Sales Development Representative, you will be critical to Firmable's outbound growth, managing the initial stages of the sales funnel. Your focus will be to identify appropriate prospects, initiate contact through cold outreach, and schedule impactful meetings that fuel the sales pipeline for Account Executives.

Unlike roles reliant on scripts, you will strategically assess whom to target, conduct independent research on accounts and personas, and customize each outreach to maximize engagement. You will collaborate across teams, aligning with marketing for outreach sequences, coordinating with Account Executives to ensure quality handovers, and providing market feedback to leadership.

You will report directly to the SDR Team Lead, spending approximately 75% of your time on active prospecting and outreach, and 25% on research, collaboration, and contributing feedback to refine our go-to-market (GTM) strategy.

Primary Responsibilities

• Generate outbound pipeline through cold calling, emailing, and multi-channel engagements to introduce prospects to Firmable and schedule high-quality demos for Account Executives.
• Manage inbound interest by responding promptly, qualifying potential clients, and accelerating them efficiently through the sales funnel.
• Conduct meaningful prospect discovery to understand needs and effectively articulate Firmable's value proposition.
• Maintain meticulous CRM data accuracy and currency using HubSpot to support GTM team operations.
• Collaborate cross-functionally with marketing to optimize templates and sequences, transition prospects seamlessly to AEs, and relay competitive, customer, and product insights to relevant teams.
• Identify and communicate commercial signals such as market trends, objections, and growth opportunities to leadership to continuously enhance the GTM approach.

Qualifications and Experience

Essential:

• Minimum of 1 year in a sales-oriented role, preferably within a fast-moving B2B SaaS environment.
• Strong commercial judgment paired with excellent time management skills.
• Highly self-motivated, curious, and adept at problem-solving without needing direction.
• Fluent and habitual user of AI tools for research, drafting communications, gathering prospect intelligence, and automating workflows.

Preferred:

• Proficiency with sales prospecting and database software such as Firmable’s platform, ZoomInfo, Lusha, Apollo, or comparable tools.
• Experience operating HubSpot or similar customer relationship management systems.
• Familiarity with selling into the ANZ B2B market.
• Background in startups or scale-ups involving playbook development rather than adoption of pre-existing frameworks.

Why Join Firmable?

• Champion a unique competitive edge: You will be the initial contact point presenting Firmable’s data advantage to the market.
• Operate in a greenfield territory: The ANZ market is live, rapidly expanding, and ripe with opportunity.
• Access a clear path for growth: Top-performing SDRs advance swiftly into Account Executive, partnerships, or GTM strategic roles; progression is merit-based rather than seniority-driven.