Sales Development Representative

Job Overview

Join Onbench's expanding APAC sales team as a Sales Development Representative focused on driving growth by targeting mid-market and enterprise clients within the video and media sectors. Your role includes cold calling, emailing, and utilizing LinkedIn to engage potential customers, alongside conducting qualification conversations with both business and technical decision-makers to develop a robust sales pipeline for a specialized technical B2B product.

Key Duties

• Initiate contact and develop prospects across mid-market and enterprise accounts throughout the APAC region via cold outreach, including calls, emails, and LinkedIn messaging.
• Investigate potential target accounts thoroughly, identifying suitable business and technical contacts to engage effectively.
• Execute initial discovery and qualification meetings to cultivate new business opportunities and schedule further engagements.
• Maintain and grow a steady outbound sales pipeline utilizing tools such as Salesforce and LinkedIn Sales Navigator.
• Work collaboratively with management teams based in the US and Europe to strategize and align on sales goals and campaigns.
• Acquire in-depth understanding of the company's product range and the nuances of the video streaming industry to establish credibility with prospective clients.

Candidate Requirements

• At least one year of experience in Sales Development Representative (SDR), Business Development Representative (BDR), or equivalent roles involving B2B sales with a strong outbound focus.
• Demonstrated ability to generate meetings and sales opportunities through cold calling, email outreach, and LinkedIn engagement.
• Experienced in researching and prospecting within mid-market or enterprise-level accounts.
• Comfortable and skilled at conducting initial qualification discussions with both business and technical stakeholders.
• Background in selling or prospecting technical B2B products or related services.
• Practical knowledge of Salesforce, LinkedIn Sales Navigator, or similar sales prospecting platforms.

Preferred Qualifications

• Fluency or working proficiency in Mandarin, Japanese, or Korean languages.
• Previous experience in industries such as media, video streaming, OTT platforms, broadcasting, sports tech, AdTech, or iGaming.
• Familiarity with engaging product, engineering, streaming, broadcast, or digital department teams during prospecting.
• Prior use of sales tools like Apollo and Gong for outbound sales processes.