Sales and Events Manager

Role Overview

Become the driving force behind profitable event bookings and repeat business at Auckland's largest rooftop bar. Own the entire sales cycle from initial inquiry to confirmed booking, working in tandem with the operations team to ensure a superior guest experience.

Key Areas of Responsibility

• Lead business development efforts targeting corporate functions, private celebrations, brand launches, and full venue hire.
• Establish and nurture relationships with businesses, event planners, agencies, hotels, and other referral sources.
• Conduct venue tours, prepare tailored proposals, and manage follow-up to secure confirmed bookings.
• Negotiate deals within authorized pricing, discount, and contract boundaries.
• Confirm client event requirements including budgets, menus, schedules, layouts, and external supplier coordination.
• Ensure signed contracts and deposits are collected and documented.
• Create detailed event briefs and coordinate handovers to operations, kitchen, and duty management teams.
• Manage event changes, attend key events as needed, and solicit client feedback post-event.
• Collaborate with Marketing Manager to design campaigns driving enquiries and bookings.
• Develop event packages, seasonal promotions, and partnership initiatives.
• Provide client insights, testimonials, and event content for authorized marketing use.
• Monitor campaign and referral source effectiveness for profitability.
• Maintain accurate sales pipeline, booking calendars, and client databases.
• Report weekly on enquiries, tours, proposals, bookings, revenues, and reasons behind lost opportunities.
• Coordinate with Finance to track deposits, outstanding payments, and event profitability.
• Identify slow business periods and recommend strategies to increase bookings.

Performance Metrics

• Achieve targets for confirmed event revenue and gross profit.
• Improve conversion rate from enquiry to booking and responsiveness.
• Expand corporate accounts, repeat bookings, and client referrals.
• Ensure timely deposit collection and accurate event handovers.
• Maintain reliable sales pipeline forecasting and high client satisfaction.

Initial 90 Days Plan

• Days 1–30: Familiarize with venue, analyze existing bookings, review client handovers, establish sales pipeline, and set targets.
• Days 31–60: Initiate targeted outreach, develop partnerships, and convert qualified enquiries into bookings.
• Days 61–90: Demonstrate achievement of targets, cultivate repeat business, and prepare the following quarter’s sales strategy.

Required Skills and Experience

• Proven track record in hospitality, venue, hotel, or event sales.
• Strong skills in prospecting, negotiation, and building professional relationships.
• Excellent organizational abilities with high attention to detail and commercial insight.
• Experience using CRM tools, spreadsheets, and analyzing sales reports.
• Ability to collaborate with operations teams and flexibility to work evenings or weekends when necessary.

Key Relationships and Authority

• Work collaboratively with Operations Manager, Marketing Manager, Head Chef, duty managers, and Finance department.
• Adhere to approved pricing and contract guidelines; seek approval for exceptions, unbudgeted expenses, complimentary offers, or commitments beyond delegated authority.