Sales Account Manager

Role Overview

As a Sales Account Manager, your primary responsibility will be driving revenue generation for the company through strategic client engagement in the media sector. You will manage the entire sales cycle encompassing account mining, client meetings, proposal preparation, and sales reporting, while fostering strong client and agency partnerships.

Key Responsibilities

• Generate revenue consistently by managing assigned accounts.
• Conduct sales calls, craft client proposals and presentations, and strategize weekly sales activities.
• Compile various sales reports such as daily call logs, weekly summaries, sales forecasts, and monthly plans.
• Build and maintain robust relationships with clients and agencies within your portfolio.
• Analyze client expenditures at the brand level to develop effective market entry strategies.
• Think analytically to devise ideas and solutions, promoting upselling and cross-selling opportunities across different offerings.
• Provide clear briefs to the programming team for commercials and spots, based on client and agency input.
• Ensure accurate creation of Release Orders (ROs) and Transmission Orders (TOs) and coordinate spot scheduling through internal teams.
• Maintain pricing discipline inline with target benchmarks.
• Translate core brand creative concepts into multimedia interactive campaigns across on-ground, digital, content, media, and PR channels.
• Oversee timely collection of payments by sending reminders to clients and agencies as needed.

Internal Coordination

• Collaborate effectively with Content, Finance, and Scheduling teams.

Qualifications and Skills

• MBA or PGDM degree with over 4 years of sales and marketing experience specifically in the media industry.
• Excellent collaboration and communication skills.
• Ability to perform under pressure and demonstrate adaptability.
• Strong branding orientation and understanding of local market nuances.
• Proficiency in local language is mandatory.
• Willingness to undertake local travel for client engagement.