Research Analyst

About WissenPro

With over ten years of experience in Human Resources Services, WissenPro has successfully placed numerous candidates in top multinational firms such as Wipro, Amazon, Tech Mahindra, Genpact, and Concentrix across India. Their expertise covers recruitment of both fresh and experienced professionals.

Role Overview

We are seeking a seasoned Ad Sales Research Analyst / Strategic Insights Analyst specializing in Media Analytics, Audience Measurement, and Advertising Insights. This position supports National and Local Ad Sales teams by converting audience data, campaign metrics, market research, and competitive intelligence into practical insights used for RFPs, sales proposals, renewal negotiations, pricing strategies, and business outcome reports.

Key Responsibilities

• Analyze advertising sales data, campaign performance, and audience metrics.
• Generate forecasting, reporting, and data storytelling to inform decision-making.
• Prepare executive-level presentations for sales, marketing, and business teams.
• Provide insights for RFPs, sales pitches, renewal discussions, and pricing negotiations.

Candidate Requirements

• Proven experience in advertising sales analytics, media and marketing analytics, audience measurement, and strategic insights.
• Strong proficiency in Excel, PowerPoint, and visualization tools like Tableau or Power BI.
• Hands-on experience with media measurement platforms such as Nielsen, Comscore, VideoAmp, iSpot, Helixa, or AdIntel.
• Ability to communicate complex analytical insights clearly to diverse stakeholders.
• Must be a graduate in any discipline.