Regional Sales Manager

About Olam Agri - Rice Business

Olam Agri operates a vast network sourcing high-quality rice from millers and farmers across Asia and the Americas. Partnering with organizations like the Thai Rice Department and the German development agency (GIZ), we promote sustainable rice farming practices via the Sustainable Rice Platform (SRP) Standard. We are recognized as the largest sustainable rice producer globally and lead major SRP initiatives in Thailand.

Our rice brands, such as Royal Aroma, Royal Feast, Mama Africa, Mama27s Pride, Riz ME9mE9, Riz Bijou, and Mama Africana, dominate West African markets including Ghana, Nigeria, Cameroon, and Mozambique. These brands offer affordable, high-quality rice products including the region's first rice fortified with iron, zinc, and B-complex vitamins.

Role Overview

The Regional Sales Manager will spearhead increasing profitability and market presence across the defined region. This entails building and nurturing strong distributor networks, enforcing pricing strategies, and enhancing market penetration. The role demands leading sales teams, ensuring excellent execution, and coordinating with multiple departments to achieve broader business goals.

Key Responsibilities

• Meet or exceed regional sales objectives regarding volume, revenue, and margins.
• Boost secondary sales and product offtake through targeted programs.
• Ensure strict adherence to agreements with retailers and partners.
• Identify growth opportunities to extend geographic reach and category presence.
• Expand outlet coverage and deepen market penetration efforts.
• Implement strategic pricing and closely monitor pricing, discounts, and schemes against competitors.
• Develop and manage distributor relationships to optimize return on investment, working capital, and service quality.
• Guarantee compliance and maintain thorough reporting standards.
• Collaborate cross-functionally with supply chain, sourcing, quality assurance, and global marketing teams.
• Lead, mentor, and enhance sales team performance by setting clear KPIs and conducting regular reviews.

Experience & Qualifications

• 4 to 5 years in FMCG/FMCD sales, with a strong background in general trade.
• Proven track record in market development and distributor expansion.
• Comprehensive understanding of price-sensitive consumer behavior and retail dynamics.
• Experience engaging with large retailers, wholesale markets, or private label portfolios is advantageous.
• Postgraduate degree in Management is preferred.
• Willingness to undertake regional travel as required.
• Proficiency in English and solid commercial, sales, and pricing expertise.

Diversity and Inclusion

Olam Agri is committed to equal opportunity employment. Applications will be considered without discrimination based on protected characteristics including race, color, gender, religion, and others as mandated by law.