Q-Commerce Ad Manager
Rabbit Digital Branding Solutions
Hyderabad, Telangana, India · Full Time
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- Experience
- 3–5 yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Resume
- Required to apply
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Job description
About Rabbit Digital Branding Solutions
Rabbit Digital Branding Solutions is a holistic marketing and digital agency dedicated to helping brands expand across advertising, digital, and commerce platforms.
Role Overview
The Q-Commerce Ad Manager will be responsible for executing and overseeing advertising campaigns on platforms such as Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon Now. The focus is strictly on advertising to boost sales performance rather than category management.
Key Responsibilities
- Execute ads including search, banner, product listing, and recommendation ads on multiple Q-commerce platforms like Blinkit, Zepto, Instamart, Flipkart Minutes, and Amazon Now.
- Manage advertising budgets encompassing allocation, daily expenditure, and monthly planning aligned with sales goals.
- Optimize campaigns by controlling keywords, bid strategies, and geographic targeting down to city and dark-store level to enhance brand exposure.
- Monitor advertising metrics such as ROAS (Return on Ad Spend), cost per click (CPC), click-through rate (CTR), conversions, and sales generated by ads, continuously driving improvements.
- Strategically plan advertisements around key events like platform-specific sale days, festivals, and product launches.
- Prepare and deliver insightful weekly and monthly performance reports for clients.
- Collaborate effectively with platform representatives, client brand teams, and internal creative departments.
Candidate Requirements
- Between 3 to 5 years of experience in digital advertising, including a minimum of 1 to 2 years working specifically with Blinkit, Zepto, or Instamart.
- Proficient in managing ad budgets with measurable success in generating ROAS.
- Comfortable handling advertisement dashboards and proficient in Excel or Google Sheets with strong numerical acumen.
- Experience with Meta Collaborative Ads (CPAS) linked to Q-commerce partners is advantageous.
Preferred Qualifications
- Familiarity with product listings, pricing strategies, promotional offers, and inventory management.
- Background in FMCG, food, personal care, or direct-to-consumer (D2C) brand advertising.
- Agency experience managing campaigns for multiple brands simultaneously.
Additional Notes
Applicants whose experience is limited to category management, key account handling, or marketplace operations without direct ad management exposure will not be considered.