Public Relations Officer

Company Overview

Alankit Limited, founded in 1995 and headquartered in New Delhi, is a diversified FinTech conglomerate listed on NSE and BSE. It operates across various sectors such as Financial Services, RegTech, Channel Business, Managed Services, SDO, and Technology Solutions. The company employs advanced technologies including artificial intelligence and automation to enable digital transformations, offering services like Trading, Wealth Management, Insurance, NPS, GST solutions, Digital Signature and eSign, Remittance, Aadhaar and PAN services, Call Centres, Smart Card solutions, SDO services, and Attestation/Apostille services. Committed to customer trust and growth, Alankit maintains a robust IT infrastructure and positions itself as a leader in India's evolving FinTech ecosystem. It holds SEBI registration number INZ000028539.

Role Overview

The Public Relations Officer position, based full-time on-site in New Delhi, involves managing daily relationships with media, composing and disseminating press releases, and organizing interviews and briefings to elevate Alankit's brand presence. The role includes planning and implementing PR campaigns, sustaining media connections, and ensuring consistent communication across various platforms. Additionally, the officer will track media coverage, generate analytical reports, aid in crisis communications, and work closely with internal departments including marketing and senior management to synchronize PR initiatives with company goals.

Key Responsibilities

• Manage and nurture ongoing media relations and communications.
• Draft, review, and distribute press releases tailored to target audiences.
• Coordinate interviews and media briefings for brand visibility improvement.
• Plan and execute PR campaigns aligned with business strategies.
• Monitor, analyze, and report media coverage and public sentiment.
• Support communication efforts during crisis situations.
• Collaborate with internal teams to align public relations activities with organizational objectives.

Qualifications and Skills

• Possess 3 to 5 years of experience in Public and Media Relations, including interactions with journalists, publications, and digital media platforms.
• Demonstrated expertise in crafting press releases and strategic communications customized for diverse audiences.
• Excellent verbal and written communication abilities, capable of clear and confident presentation.
• Experience in corporate communications, reputation, or brand management within financial services or technology fields is advantageous.
• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related discipline is preferred.
• Strong collaboration skills with the capacity to handle multiple projects under tight deadlines in dynamic environments.
• Excellent organizational aptitude, meticulous attention to detail, and familiarity with PR software, social media platforms, and analytics tools.