Public Relations Manager

About Publicis Groupe ANZ

Publicis Groupe ANZ is a global leader in marketing communication and digital business transformation, integrating data, creativity, media, and technology. Recognized as Australia/New Zealand CSR Achievement of the Year 2025 and multiple-time Employer of Choice awardee, Publicis Groupe is a diverse network spanning creative and media agencies, PR, and digital transformation hubs. Their 110,000+ talents across 100 countries collaborate under a culture promoting unity and innovation.

Role Overview

We are seeking a Public Relations Manager to spearhead communications for Publicis Sapient, our digital transformation division in Australia. This pivotal role involves crafting and advancing the PR strategy that aligns with global priorities, while effectively conveying intricate technology and business innovations such as enterprise AI and customer transformation. The ideal candidate will combine editorial acumen with strategic communication skills to enhance executive profiles and sustain Publicis Sapient's thought leadership in the Australian market.

Key Duties

• Design and implement the Australian PR plan for Publicis Sapient, ensuring alignment with broader business goals.
• Establish and manage a dynamic editorial process linking campaigns and market outlooks.
• Oversee social media strategy, content development, and tracking performance.
• Collaborate with senior leaders and technical specialists to develop impactful narratives related to AI, digital transformation, customer experience, and organizational change.
• Cultivate strong media partnerships with journalists, editors, and industry commentators.
• Advance executive visibility through thought leadership, speaking roles, interviews, awards, and media commentary.
• Produce and optimize media materials including bylines, opinion articles, and executive statements.
• Adapt global campaigns for relevance to Australian audiences.
• Evaluate success via media coverage, message reach, executive recognition, and brand impact.

Candidate Profile

• 6 to 10 years’ professional background in public relations, corporate communications, media relations, or journalism.
• In-depth knowledge of the Australian media ecosystem and the ability to identify newsworthy stories.
• Established contacts within Australian technology, business, and industry media sectors.
• Outstanding writing, editorial, and storytelling skills simplifying complex ideas.
• Experience collaborating with senior leadership and preparing executives for media interactions.
• Business-oriented mindset linking communications efforts to growth and brand reputation.
• Ability to thrive within a global, matrixed organization while maintaining local impact.
• Keen interest in AI, emerging technology, and innovative working methodologies.
• Exposure to financial services, public sector, or retail industries is a plus but not required.

Additional Information and Benefits

• Join a family of award-winning, progressive global communications professionals.
• Access a comprehensive wellbeing program supporting physical, mental, and financial health.
• Work in an engaging, collaborative office environment with flexible working policies.
• Opportunities for global mobility and collaboration through the Marcel AI platform.
• Extensive learning and professional development with access to thousands of training programs.
• Supportive feedback culture to help achieve career growth.
• Commitment to diversity, equality, and inclusion illustrated by active committees and initiatives.
• Generous leave entitlements including birthday leave and additional leave after service milestones.
• Work Your World program offering flexibility to work globally up to six weeks per year.
• Parental leave benefits up to 18 weeks or more depending on tenure, including flexible carer leave options.
• Access to mental health professionals through a comprehensive digital wellbeing platform.
• Dedicated workplace culture supporting employees with life-threatening illnesses.
• Affiliations with diversity and inclusion organizations to promote a respectful and inclusive workplace.

Diversity, Inclusion, and Accessibility

At Publicis Groupe, we embrace diversity and inclusion as foundational values, fostering a culture that respects all identities, backgrounds, abilities, and experiences. We ensure reasonable accommodations during the hiring process and beyond to support candidates with disabilities or specific needs.

If this opportunity resonates with you, do not hesitate to apply regardless of meeting every criterion. We value qualities such as collaboration, adaptability, fearlessness, and integrity above a checklist.