Public Relations Coordinator

Overview

TekWissen, a global workforce management solutions provider headquartered in Michigan, offers this opportunity through a client who is the leading intimates specialty retailer worldwide. The retailer features a broad range of contemporary fashion-inspired products including bras, lingerie, sleepwear, swimwear, athleisure, and luxury fragrances and body care.

Position: Public Relations Coordinator
Location: Manhattan, NY 10038
Duration: 2 months
Type: Temporary Contract
Work Arrangement: Hybrid

Key Responsibilities

• Manage daily operations of TikTok Shop Creator affiliate campaigns alongside the PR team, focusing on campaign strategy, product launches, execution, amplification, and reporting.
• Build and administer multiple briefs within TikTok Shop, cast 50-200 creators per campaign from concept to platform invitation, oversee sample approvals, track content, and share engagement insights internally.
• Screen 300-400 creators per campaign to select approximately 200 participants.
• Handle over 12 campaigns across the client’s portfolio simultaneously.
• Oversee sample budget management exceeding $200,000 and maintain content clipping of 200-300 videos per campaign, targeting an annual total of around 3,600 videos.
• Manage communications troubleshooting with upwards of 200 creators per campaign cycle.
• Support TikTok Shop live shopping strategies by coordinating live content calendars, sourcing creators for live events, contracting, and collaborating with social and creative teams on production.
• Collaborate with social media, brand strategy, paid media, and digital teams to identify and amplify high-performing content across channels.
• Facilitate weekly cross-functional meetings and generate performance reports analyzing top creators, products, and KPI metrics for key stakeholders.
• Maintain awareness of emerging TikTok Shop trends to recommend innovative campaign enhancements.
• Contribute to budget oversight and promote a collaborative team environment.
• Track and optimize a large-scale influencer program (700-1,000+ creators) ensuring compliance, content quality, and alignment with brand messaging and search priorities.
• Manage onboarding, communications, and support for creator programs, including scheduling, content vetting, budget tracking, and event coordination.

Candidate Profile

• Experience in creator or influencer relations, preferably with TikTok or TikTok Shop platforms.
• Proven ability to support and execute influencer and creator campaigns with acute attention to detail and confidentiality.
• Strong understanding of social media trends, creator ecosystems, and influencer performance analytics.
• Familiarity with influencer management tools and reporting dashboards.
• Excellent interpersonal, negotiation, and communication skills.
• Culturally aware, trend-savvy, resourceful, and highly organized with effective multitasking capability.
• Creative thinker, result-driven, collaborative, professional, and able to work efficiently under pressure.

About TekWissen

Founded in 2009, TekWissen is a global human capital, recruitment, and IT services firm with presence across six countries including the US, Canada, Australia, India, the UK, and the Philippines. With over a decade of staffing expertise, TekWissen delivers specialized talent acquisition and IT services. The company values diversity and inclusion, fostering equitable hiring practices.