Programmatic Account Manager

About Publicis Groupe

Publicis Groupe is an influential global platform combining talent, technology, and creativity to drive impactful marketing and communications. Established in 1926 in Paris, it stands as the world's third largest communications group with a presence across more than 100 countries. In Singapore, Publicis hosts two major hubs: Publicis Communications and Publicis Media & Digital. Publicis Communications includes renowned agencies such as Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL, focusing on creative communications. Publicis Media & Digital encompasses global media agencies like Starcom, Zenith, Spark Foundry, and Performics, specialising in digital-first and data-driven media strategies. Other hubs such as Publicis Sapient and Publicis Commerce advance digital transformation and commerce experiences.

Role Overview

The Account Manager will be pivotal in orchestrating digital campaign planning, implementation, and delivery. Acting as a core liaison between clients and internal teams, this role blends strategic media support with campaign execution, exposing the incumbent to commercial growth and strategic planning stakes.

Key Responsibilities

• Act as the primary contact for daily client and agency interactions, ensuring client satisfaction and high-quality delivery standards.
• Assist in developing and executing digital campaign strategies, incorporating media recommendations, audience targeting, and media scheduling plans.
• Translate client briefs into detailed omnichannel media strategies.
• Manage campaigns comprehensively from briefing through activation, optimization, reporting, and post-campaign analysis.
• Collaborate closely with client services, operations, creative teams, as well as external partners to guarantee accurate, timely, and effective campaign delivery.
• Foster strong relationships with internal stakeholders to promote a streamlined, cooperative work environment.
• Support account expansion initiatives alongside senior account managers.
• Handle daily reporting duties, prepare weekly updates, perform campaign performance analyses, and assist with financial and operational procedures.

Qualifications and Skills Required

• Possess a Bachelor's degree.
• Accumulate over five years of progressively responsible experience within an agency or media-related environment.
• Have a minimum of three years in digital media planning or media strategy.
• Exhibit robust understanding of the Singapore and Southeast Asian media landscapes.
• Demonstrate strong analytical reasoning and numerical aptitude.
• Be highly skilled in programmatic advertising and adept with diverse digital partners and channels.
• Show proven success tied to growth, revenue, and performance metrics.
• Proficiency with Microsoft Office suite, especially Excel and PowerPoint.
• Excellent verbal and written communication abilities.
• Detail-focused with excellent prioritization and time management skills capable of handling multiple campaigns efficiently under pressure.
• Capable of navigating complex client requirements and internal team dynamics effectively.