Product Marketing Manager

Company Overview

Mable operates under the Attain Healthtech Group, a collection of companies committed to transformative impacts in the care and support industry. The group's unified mission is to improve lives, uplift standards, and innovate the future of care by leveraging technology as a powerful enabler while focusing on delivering impactful customer outcomes.

About Mable

Mable is a prominent Australian health technology platform dedicated to empowering individuals with disabilities and older adults by connecting them with independent support workers tailored to their needs. Since its inception in 2014, Mable has facilitated over 25 million hours of support, establishing itself as a fast-growth leader recognized through multiple prestigious awards and listings such as AFR's Top 100 and Deloitte's Tech Fast 50.

Role Overview

As a Product Marketing Manager within the Mable team, you will play a crucial role in accelerating customer acquisition, boosting product engagement, and contributing to the commercial success across the Attain Healthtech product suite. Reporting to the Senior Product Marketing Manager, you will collaborate cross-functionally with Product, Marketing, Sales, Operations, and Customer Retention teams to craft compelling product stories, enhance market positioning, and ensure customer value realization.

Primary Responsibilities

• Develop and refine product positioning, messaging, and value propositions for customer engagement channels.
• Lead end-to-end go-to-market strategies including product launches and collaborative execution across departments.
• Analyze customer feedback, market trends, and competitive landscape to identify actionable growth opportunities.
• Drive initiatives that enhance product adoption, customer engagement, and perceived value.
• Create effective sales enablement tools, communications, and educational resources for both internal teams and customers.
• Work closely with teams across Product, Marketing, Sales, Growth, and Operations to achieve shared business objectives.

Essential Qualifications and Attributes

• Between 2 to 5 years of experience in Product Marketing, Customer Marketing, Growth Marketing, or related areas.
• Proven track record in supporting product launches, go-to-market campaigns, or initiatives to increase customer adoption.
• Exceptional communication skills with the ability to craft engaging narratives.
• Capability to capture and analyze customer and market data to guide strategic decisions.
• Strong collaboration and stakeholder management abilities.
• Data-driven mindset with an aptitude for using analytics to shape actions.
• Effective multitasking and project management skills within dynamic environments.

Core Values and Culture

The organization embraces values such as being Switched On (actively listening and engaging with customers), Bold (embracing creativity and innovation), One (fostering diversity and collaboration), and being Impactful (committed to delivering meaningful change). These principles underpin Attain Healthtech’s commitment to breaking new ground, making significant impacts, and owning outcomes.

Employee Benefits

• Opportunities for career advancement by working alongside industry experts and leaders.
• Generous parental leave entitlements: 14 weeks paid leave for primary carers and 6 weeks for secondary carers including superannuation support.
• Hybrid work environment with flexibility to balance office presence and remote work.
• Additional paid leave days including an extra leave day each quarter and a floating public holiday to celebrate personal significant days.
• Recognition programs that reward and celebrate employee achievements and successes.

Diversity and Inclusion

Committed to an inclusive culture that values diversity in ethnicity, faith, gender identity, sexual orientation, family responsibilities, and is actively encouraging applications from Aboriginal and Torres Strait Islander communities. Candidates are encouraged to apply even if not meeting every requirement, as diverse experience is valued.

Recruitment Transparency

The hiring process may utilize AI tools to assist in application review and screening; however, all final decisions are made by human recruiters. Candidates may request further information on data handling processes.