Product Marketing Manager – GTM Execution Support

About Binance

Binance is a premier global blockchain ecosystem that operates the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by over 300 million users across more than 100 countries, Binance is distinguished by its robust security systems, transparency with user funds, rapid trading engine, deep liquidity, and an extensive range of digital asset products. The company's services span trading, finance, education, research, payments, institutional solutions, and Web3 innovations. Binance's mission centers on leveraging blockchain technology to create an inclusive financial ecosystem that promotes monetary freedom and broadens financial access worldwide.

Role Overview

We seek a product marketing manager known for exceptional organizational skills, proactivity, and curiosity to assist with go-to-market (GTM) execution for upcoming product and feature launches. This role is well suited to individuals intrigued by Binance, cryptocurrencies, Web3, and financial products, who also demonstrate strong awareness of social media trends, internet culture, and behavioral patterns among younger demographics on both English and Chinese language platforms.

Key Responsibilities

• Assist in the GTM execution process for new product rollouts and feature introductions.
• Monitor campaign progress across social media, public relations, key opinion leaders (KOLs), community forums, and owned communication channels.
• Collaborate with internal teams to manage schedules, creative assets, and deliverables.
• Aggregate and analyze campaign performance data, user feedback, market conversations, and social sentiment.
• Develop briefs, presentation decks, reports, meeting minutes, and tracking documentation.
• Participate in brainstorming sessions, contributing novel insights based on social media dynamics and youth engagement trends.
• Support clear articulation and compelling communication of Binance’s brand story and messaging.

Required Qualifications

• Educational background in marketing, communications, business, finance, or related fields is preferred.
• Demonstrated keen interest in Binance, cryptocurrencies, Web3, and financial products.
• Strong familiarity with social media trends and online cultural nuances in both English and Chinese forums.
• Highly organized and detail-focused, comfortable handling documentation, reporting, and coordination tasks.
• Proficient communication in both English and Chinese languages.
• Inquisitive, proactive, dependable, and eager to learn.
• Previous internships, projects, or professional experiences supporting marketing, communications, content creation, social media, or campaign management are advantageous.

Why Join Binance

• Be part of shaping the future with the leading blockchain ecosystem globally.
• Collaborate with top-tier talent in a user-driven, global, and flat organizational structure.
• Engage with distinctive, rapidly evolving projects that offer autonomy within a creative environment.
• Work in a results-oriented culture offering continuous learning and career advancement opportunities.
• Receive competitive remuneration and comprehensive company benefits.
• Flexible work-from-home options subject to business team requirements.

Additional Information

Binance is committed to equal opportunity employment and values workforce diversity as a key to success. Candidates applying confirm understanding and acceptance of the company's Candidate Privacy Notice. The recruitment process may incorporate AI tools to assist with application assessment, resume analysis, and evaluation of submitted materials; however, all final employment decisions are made by human reviewers.