Product Marketing Manager

About SHIELD

SHIELD is a device-first fraud intelligence platform dedicated to assisting digital enterprises globally in eradicating fake accounts and halting all fraudulent activities. Utilizing SHIELD AI, the platform identifies fraud origins through its SHIELD Device ID, setting the global standard for device identification. This actionable fraud intelligence supports businesses in staying ahead of emerging fraud threats. SHIELD is trusted by prominent global unicorns including inDrive, Alibaba, Swiggy, Meesho, and TrueMoney, and operates offices in Los Angeles, London, Jakarta, Bengaluru, Beijing, and Singapore, advancing its mission to remove unfairness and establish trust worldwide.

Key Responsibilities

• Design and oversee an end-to-end product marketing strategy from initial concept through launch, encompassing the identification of market opportunities, formulation of unique value propositions, product positioning, content creation, and execution of launch initiatives.
• Work closely with internal teams to provide Go-To-Market support through the creation of sales enablement and marketing collateral, including sales presentations, product overviews, competitive battlecards, and customer success narratives.
• Act as the principal connection between the marketing and product departments to ensure seamless communication of product roadmaps and launches to the marketplace.
• Lead engagement with customers, promoting thought leadership content generation at trade shows and industry events.
• Partner with internal and international teams to synchronize product messaging and develop region-specific marketing materials to maintain consistent market positioning.
• Conduct ongoing industry and market research and analysis to monitor competitor landscapes and enhance SHIELD's competitive advantage through distinctive product positioning.
• Serve as the subject matter expert for website content, ensuring all product details are technically accurate and current for existing and upcoming solutions.
• Create thought leadership pieces such as case studies, press releases, and reports for publication on company Blogs, social media, and other relevant marketing outlets.

Qualifications and Experience

• Possess a Bachelor's degree in Marketing, Communications, or a related discipline.
• Bring at least five years of experience in product marketing, preferably in a B2B SaaS environment.
• Demonstrate a proven track record of crafting high-quality marketing content along with exceptional written and oral communication capabilities.
• Exhibit strong project management abilities with meticulous attention to detail and the capacity to manage multiple priorities simultaneously.
• Adapt well in a high-velocity, growth-oriented setting with a results-focused attitude.
• Possess excellent interpersonal and collaborative skills to work cross-functionally and influence stakeholders at all organizational levels.
• Willingness to undertake international travel for corporate events and industry conferences.