Product Marketing Manager

About Fenergo

Fenergo is a pioneering company headquartered in Dublin, dedicated to transforming how top financial institutions globally combat financial crime through advanced software solutions. Trusted by over 100 leading financial firms, the company specializes in AI-driven client lifecycle management, streamlining compliance with regulatory requirements such as Know Your Customer (KYC) and Anti-Money Laundering (AML). Their innovative FinCrime Operating System leverages intelligent automation and agentic AI to help financial institutions operate more efficiently and securely in over 120 countries.

Fenergo’s mission is to empower financial institutions to stay confidently compliant and ahead of evolving regulations by delivering smart, effective technology solutions that tackle complex fintech challenges including speedy onboarding and risk detection.

Role Overview

As the company expands its product offerings and enters new markets, the Product Marketing Manager will oversee product marketing for a designated solution. This role requires developing and implementing go-to-market strategies that align with product roadmaps and commercial goals. The manager will collaborate closely with Product Management, Sales, and Marketing teams to craft compelling product positioning, messaging, and sales collateral to support product launches and enable commercial teams to effectively promote and sell the solutions.

Success will be measured via product marketing KPIs linked to pipeline influence, launch effectiveness, and sales preparedness. The role is ideal for someone business-minded, customer-oriented, and skilled at prioritizing, cross-functional collaboration, and executing in a complex B2B enterprise technology environment.

Key Responsibilities

• Create and regularly update distinctive product positioning, messaging, and value propositions that translate complex product features into clear business benefits.
• Gain thorough knowledge of target markets, customer requirements, buyer personas, and competitive landscapes to inform positioning and go-to-market initiatives.
• Manage and execute product marketing plans that align with product development and commercial priorities.
• Lead marketing efforts for assigned product launches and major updates, including planning, messaging, coordination across teams, and performance review.
• Produce essential marketing materials such as sales presentations, solution brochures, competitive analyses, and customer success stories.
• Collaborate with Product Management, Sales Enablement, and Marketing to ensure consistent messaging, strong sales readiness, and cohesive go-to-market execution.
• Track product marketing performance and commercial KPIs, utilizing data and feedback to refine messaging, launches, and marketing impact.
• Adhere to established marketing processes and continuously seek improvements in quality, efficiency, and consistency, leveraging AI-powered tools where possible.

Experience & Skills Required

• Minimum of 3 years in product marketing, go-to-market strategy, or closely related roles within B2B SaaS or enterprise technology.
• Proven success in developing and implementing go-to-market plans and managing repeatable marketing programs that deliver consistent outcomes.
• Extensive collaborative experience working cross-functionally with Product Management, Sales, and Marketing teams, demonstrating sound decision-making and prioritization skills.
• Track record in crafting messaging, launching new products, and enabling sales teams via effective content, tools, and programs to achieve business goals.
• Proficiency in using workflow and performance analysis platforms such as Asana, Gong, Salesforce, and Seismic or equivalents.
• Excellent written and verbal communication skills combined with strong stakeholder engagement capabilities and adaptability to varying audiences.

Additional Benefits and Company Culture

• Healthcare coverage through VHI plan.
• Company pension contributions.
• Life assurance and income protection insurance.
• 23 days of annual leave plus 3 company closure days during holidays.
• Annual bonus opportunities.
• Work from home setup allowance.
• Opportunity to work globally on cutting-edge client lifecycle management solutions.
• Flexible working arrangements and additional benefits like bike-to-work scheme and social committees.
• Buddy system for onboarding new employees.
• Collaborative and inclusive work environment promoting core values: Collaboration, Outcomes, Respect, and Excellence.
• Comprehensive training through both classroom and online programs via ‘Fenergo University’.
• State-of-the-art office facilities in Dublin Docklands including canteen and recreational areas.

Diversity and Inclusion

Fenergo values diversity, equality, and inclusivity, ensuring equal opportunity employment regardless of race, colour, religion, sex, nationality, age, disability, or other protected characteristics. The company fosters an inclusive workplace that supports all employees' growth and success based on merit and business needs.

Recruitment Safety

Information regarding the recruitment process and verification of communications is available to ensure applicant security.