- Experience
- 3–5 yrs
- Salary
- CAD 94,000 – CAD 117,000 / year
- Openings
- 1
- Posted
- 5 days ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
About AppDirect
AppDirect empowers digital entrepreneurs worldwide by offering a subscription commerce platform capable of selling any product, through any channel, on any device—as a service. We support millions of subscriptions globally with a culture that encourages employees to be visible, authentic, and to perform at their best.
Role Overview
As a Product Marketing Manager, you will take full ownership of a Business Unit’s product marketing efforts, acting as the primary voice and strategist. This role requires self-direction and the ability to prioritize independently, translating customer insights, competitive intelligence, and win/loss data into tangible go-to-market plans that sales and product teams can execute. You will also manage analyst relations and spearhead customer marketing initiatives focused on advocacy and product expansion.
Key Responsibilities
- Develop and execute the comprehensive go-to-market strategy for Business Unit product launches, including defining clear success metrics.
- Set product marketing objectives tied to pipeline and new revenue goals and monitor performance accordingly.
- Collaborate with the Director of Product Management to inform the product roadmap using competitive and customer insights.
- Design and implement customer marketing strategies emphasizing advocacy and cross-sell initiatives across the unified monetization platform.
- Manage analyst relations for the Business Unit, including coordinating briefings and maintaining positioning with firms like Gartner.
- Represent product marketing perspectives in cross-departmental planning with sales, customer success, and marketing leadership.
- Contribute to pricing analysis and recommend packaging and positioning adjustments.
Qualifications
- Between 3 to 5 years of product marketing experience within a B2B SaaS context, specifically with end-to-end go-to-market strategy ownership.
- Proven expertise in competitive research, win/loss analysis, and leveraging market intelligence to influence product decisions.
- Familiarity with analyst relations activities, including briefing preparation and inquiry responses.
- Experience in crafting customer marketing programs focused on advocacy, upselling, or cross-selling.
- Highly autonomous with the ability to manage multiple initiatives without close supervision.
- Excellent verbal and written communication skills, capable of delivering clear positioning and strategy presentations to diverse stakeholders.
- Experience or knowledge of product-led growth (PLG) methodologies is advantageous but not mandatory.
Diversity and Inclusion Statement
AppDirect fosters an inclusive environment where diversity of excellence, experience, and thought is respected. We welcome applications from Indigenous peoples, racialized individuals, persons with disabilities, gender and sexually diverse communities, and other intersectional identities.
Privacy Notice
Applicant data is handled with strict confidentiality as per our Candidate Privacy Policy and general privacy practices. AI tools may assist recruitment administration but final hiring decisions are human-made.
Compensation
The base salary range for this position is CAD 94,000 to 117,000 annually, which is part of a competitive total rewards package including performance bonuses and comprehensive benefits.