Product Marketing Associate

About BizOPD

BizOPD is an operational platform developed for businesses managing custom orders and production workflows, including printing, fashion, cake making, framing, furniture, and other production-oriented ventures. It streamlines management of orders, production processes, teams, inventory, customers, and financials within a single system.

Role Overview

This hands-on Product Marketing Associate position based in Lagos involves understanding both the product and customer needs, then crafting and implementing marketing campaigns that generate demand, leads, and a strong market presence for BizOPD. Collaborating closely with product and sales teams, you will translate product features into compelling messages that resonate with target industries and customers.

Key Responsibilities

• Design and implement marketing campaigns highlighting BizOPD's services and features.
• Create engaging content for social media, email, WhatsApp, and other platforms to drive awareness and interest.
• Coordinate production of short videos, product demos, educational materials, and customer-centric content.
• Research target sectors to understand their operational challenges, needs, and purchasing behaviors.
• Translate complex product features into clear benefits and persuasive marketing messages.
• Assist product and feature rollouts with supportive marketing efforts.
• Develop initiatives such as lead magnets, webinars, and other campaigns to generate demand and qualified leads.
• Conduct ongoing competitor and market research to inform marketing strategies.
• Identify compelling customer stories and produce testimonials and case studies.
• Collaborate with sales to craft and execute promotional materials and campaigns that support lead attraction and conversion.
• Monitor the effectiveness of marketing efforts through data analysis and optimize accordingly.
• Continuously propose and pilot innovative marketing ideas.
• Prepare periodic reports detailing marketing activities, outcomes, insights, and recommendations.

Candidate Profile

• Highly creative with the ability to develop novel and impactful marketing strategies.
• Curious and eager to deeply understand customers, market dynamics, products, and industries.
• Proactive in identifying and seizing marketing opportunities independently.
• Business-savvy with a clear understanding that marketing should drive growth.
• Strong communication skills across writing, video, presentations, and interpersonal interactions.
• Analytical thinker who evaluates marketing results to enhance campaign effectiveness.
• Quick learner enthusiastic about mastering SaaS products and business operations.
• Results-driven, focusing on achieving measurable outcomes rather than task completion alone.

Qualifications and Experience

• Between 1 to 3 years' experience in marketing areas such as product marketing, growth marketing, or content marketing.
• Excellent written and spoken communication capabilities.
• Familiarity with digital marketing and social media platforms.
• Competence in creating or overseeing marketing content development.
• Ability to conduct thorough market and customer research.
• Basic knowledge of marketing analytics and performance indicators.
• Strong organization and project management skills.
• Experience with technology or SaaS products is beneficial.
• Experience producing short-form video content is an asset.
• A degree in Marketing, Business, Communications, or related fields is preferred but not mandatory; practical skills and relevant experience take precedence.

Expected Deliverables

• Consistent creation and publication of marketing materials.
• Execution of effective marketing campaigns.
• Generation and nurturing of qualified sales leads.
• Regular market and customer research initiatives.
• Trial and assessment of innovative marketing concepts.
• Tracking and reporting of marketing performance metrics.
• Proactive contribution of novel ideas and opportunities.

Why Join the Team?

This role offers a chance to directly influence the marketing success of a growing SaaS product, allowing creative freedom to experiment and take ownership of strategic initiatives. You'll help position BizOPD as a recognized and adopted solution for various production businesses.