- Experience
- 2–4 yrs
- Salary
- INR 325,000 – INR 600,000 / year
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Education
- Any graduate
- Eligibility
- Any graduate meeting the required experience in relevant industries may apply.
- Resume
- Required to apply
Where you'll work
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Job description
About the Role
We are seeking a Product Manager to lead and expand our roasted makhana product portfolio at Earthnessence, focusing on developing distinct flavors such as 6+ grade makhana, Peri Peri, and Himalayan Salt. This role requires collaboration with procurement and production teams to uphold consistent product quality and supply while innovating on packaging and pricing strategies. Compliance with food safety (FSSAI) and proper labelling standards is integral.
Branding & Communications
Build and sustain a premium brand image emphasizing Darbhanga origin and unique product qualities. Responsibilities include content development for packaging, promotional graphics, digital media, and retail materials to communicate clear product USPs and foster brand awareness across multiple channels including social media and retail points.
Digital Marketing & E-commerce
Manage product presence on the company website and e-commerce platforms, leading digital campaigns on Instagram, Facebook, WhatsApp, and coordinating with marketing partners. Monitor campaign metrics such as website traffic, conversion rates, and ad expenditure, producing engaging multimedia content and promotional offers to boost online sales.
Offline Sales & Distribution
Identify and connect with premium retail outlets and specialty stores in Mumbai to expand product availability. Responsibilities include direct sales presentations, establishing distributor networks where viable, organizing promotional events, managing stock flows, and targeting institutional sales opportunities such as corporate gifting.
Business Development & Revenue Growth
Drive sales targets by strategizing across online, offline, and institutional channels, focusing on customer retention and profitability. Key duties involve sales planning, pricing optimization, market analysis, and pipeline management to ensure consistent revenue growth.
Planning, Reporting & Coordination
Develop and maintain sales and marketing schedules, monitor inventory and campaign effectiveness, coordinate logistics to prevent stock issues, submit reports, and liaise with cross-functional teams to align business objectives.
Preferred Candidate Profile
- 2 to 4 years of experience in FMCG, packaged foods, snacks, D2C brands, e-commerce, or consumer marketing sectors.
- Hands-on experience in at least two of the following: digital marketing, retail sales, brand development, and e-commerce management.
- Comfortable with direct retailer engagement, buyer presentations, and order follow-ups.
- Familiar with Instagram, Meta Ads, marketplace listings, Excel, and sales reporting tools.
- Strong analytical, negotiation, communication, and execution capabilities.
- Adaptable to startup culture with a high degree of individual responsibility.
Perks
Potential for Employee Stock Ownership Plan (ESOP) after one year of employment.
Eligibility
Open to any graduate meeting the experience requirements.
Minimum education
Bachelor's Degree