Product Manager — Platform

About the Role

SiFi is developing a business wallet tailored for Saudi companies, focusing on how businesses manage spending, receipt capture, policy enforcement, and financial visibility. The Platform team is central to this mission, handling the core components that enable companies to control their expenditures effectively, yet the system's complexity requires streamlining to simplify the user experience.

This position is a true product leadership role rather than task execution. Instead of following a static roadmap, the role involves receiving problems and desired outcomes, requiring initiative and problem-solving instincts rather than strict specification following.

The ideal candidate is not necessarily a domain expert but someone with a strong intuition for engaging with finance stakeholders, uncovering underlying pain points beyond initial statements, and transforming those challenges into clear product decisions.

Key Responsibilities

• Collaborate directly with finance leaders and business owners to identify obstacles such as lengthy expense processes, unenforceable policies, missing receipts, and difficult month-end reconciliations.
• Manage the full product lifecycle, from ideation and problem definition to user validation and launching solutions that address unrecognized needs.
• Enhance existing live products by reducing friction, improving reliability, and driving widespread adoption among customers.
• Partner with marketing teams to develop go-to-market strategies, ensuring new features are effectively introduced and well received.
• Use data rigorously to monitor usage trends, drop-off points, and adoption rates; consistently test hypotheses and make informed decisions based on metrics rather than intuition.
• Translate deep user insights into product choices that simplify the platform significantly.
• Engage in a fast-moving environment characterized by small teams with genuine ownership, frequent customer interactions, and a high standard of quality, prioritizing a focused set of world-class deliverables.

Candidate Profile and Requirements

• Minimum of 2 years experience delivering B2B SaaS products that serve daily users with full ownership of a product area rather than a supporting role.
• A strong customer orientation, proactively engaging with users weekly driven by genuine interest, uncovering hidden issues through persistent questioning.
• An instinct for simplification demonstrated by examples of making workflows significantly more straightforward, including explanations of what was removed and its impact.
• Proficiency with data analytics, capable of building dashboards, detecting patterns early, and using data as the primary decision tool.
• Ability to synthesize conflicting user feedback into clear, decisive product decisions and communicate effectively in writing, maintaining decisiveness amid uncertainty.

Preferred Qualifications

• Experience in the Saudi or broader MENA market and Arabic language skills are advantageous.
• Familiarity with finance-operations challenges in the region or demonstrated rapid contextual learning.
• Background in workplaces that prioritize design as a fundamental element rather than just cosmetic.