Product Manager - Mobile App

Role Overview

The Sleep Company is seeking a dedicated Mobile App Product Manager to lead and expand their Android and iOS applications. This position involves steering app-centric growth initiatives, boosting conversion rates, retention, and active engagement, collaborating closely with teams from growth, technology, design, CRM, and business.

You will be accountable for complete product life cycle management from initial discovery and strategic roadmap formation to execution, performance measurement, and iterative improvements.

Key Responsibilities

• Own and align the mobile app product roadmap to key business objectives such as GMV, conversion, repeat purchases, and lifetime value.
• Establish clear success indicators including North Star and input/output metrics.
• Identify and capitalize on opportunities to migrate users from web or marketplace channels to the app and enhance app retention.
• Optimize app conversion rates by refining product detail pages, product listing pages, checkout, login, and payment processes.
• Collaborate with performance, retention, and CRM teams to implement app-exclusive offers, personalization strategies, and communication channels like push notifications, in-app messages, and WhatsApp deep links.
• Lead experimentation efforts, including A/B testing, ensuring rapid learning and adaptation.
• Enhance first-time user experience and onboarding processes.
• Develop features aimed at increasing repeat use, frequency of use, and monthly and daily active users.
• Work closely with design teams to maintain a high-quality user experience consistent with brand standards.
• Translate business challenges into detailed product requirement documents, user stories, and acceptance criteria.
• Partner with engineering to guarantee timely and high-quality product releases.
• Manage trade-offs concerning speed, quality, and technical debt.
• Conduct deep user behavior analysis utilizing analytics tools such as Firebase, Google Analytics, Mixpanel, and Clevertap or similar platforms.
• Monitor key performance indicators including funnels, cohorts, feature adoption, app crashes, and overall performance.
• Base decision-making on data insights rather than assumptions.
• Serve as the primary point of ownership for the mobile app across business, technical, growth, and operational teams.
• Clearly communicate product roadmap, priorities, and outcomes to the leadership team.

Success Metrics (Within 12 Months)

• Increase repeat purchase rates and improve app retention cohorts.
• Accelerate experimentation cycles and deliver cleaner application releases.
• Establish the app as a principal driver for growth and customer retention rather than just a distribution channel.

Required Skills and Experience

• Between four to seven years in product management, with a preference for experience in consumer technology or direct-to-consumer business models.
• In-depth understanding of mobile app funnels and growth strategies.
• Proven expertise with app analytics, A/B testing, and feature experimentation methodologies.
• Ability to balance business objectives with delivering an exceptional user experience.
• Outstanding communication skills and talent in stakeholder management.