Product Manager - Conversion Rate Optimization (CRO)

Role Overview

We are seeking an experienced Product Manager focused on Conversion Rate Optimization (CRO) to enhance website effectiveness and drive growth through data-centric product strategies. This role is based in Coimbatore and requires immediate joining.

Key Responsibilities

• Develop and implement A/B testing plans by identifying suitable testing segments, forming hypotheses, and designing test cases.
• Collaborate on website redesign projects ensuring alignment with organizational goals and customer expectations.
• Utilize a solid grasp of UI/UX standards and frameworks to refine the website's user experience and improve conversion rates.
• Conduct proactive evaluations of websites to uncover potential enhancements and issues before executing changes.
• Perform analyses of conversion funnels to detect points of attrition and optimization potential.
• Track and analyze critical e-commerce KPIs and other performance indicators.
• Formulate strategies for optimization grounded in website analytics, customer behavior, and performance insights.
• Design and plan promotional and conversion-oriented campaigns aligned with business objectives.
• Understand the strategic needs of each brand and suggest tailored solutions accordingly.
• Coordinate with cross-functional teams to transform insights into practical CRO and product enhancements.

Qualifications and Skills

• A minimum of two years’ relevant experience in CRO or related fields.
• Expertise in A/B testing methodologies, funnel analytics, web analytics platforms, and conversion improvement tactics.
• Proficient knowledge of UI/UX principles and understanding of consumer behavior patterns.
• Strong analytical capabilities with a problem-solving mindset.
• Competent at identifying optimization opportunities and articulating actionable recommendations.
• Excellent communication skills with the ability to collaborate across departments.
• Background working with e-commerce brands or digital products is advantageous.

Additional Information

• Location: Coimbatore, Tamil Nadu, India.
• Immediate joining is required for successful candidates.