Product Manager - Adtech

Company Overview

Publift is an innovative Adtech firm committed to enhancing the revenue streams of online publishers through display advertising solutions. Since its inception in 2015, the organization has expanded to over 70 employees across three countries, cultivating a dynamic and agile environment that fosters career advancement and meaningful impact. The company embraces a hybrid working model promoting both flexibility and collaboration, alongside comprehensive policies supporting employee wellbeing.

Job Role and Responsibilities

As Product Manager specializing in Adtech, you will spearhead the auction optimization process across multiple platforms including Prebid, Google Ad Manager, APS, and related demand and identity partners. Your role involves strategizing and managing the auction system that determines publisher revenue generation per impression on a massive scale. You will be tasked with devising strategies to enhance system efficiency, set measurable success criteria, and lead experimentation cycles with an emphasis on statistical rigor.

• Define and own the strategic roadmap for auction optimization, ensuring KPIs are met to drive improvements in revenue, yield, and inventory quality.
• Lead the complete optimization cycle by collaborating with Data Science to frame hypotheses, Engineering to design implementation, and interpreting statistical outcomes for market deployment and customer communication.
• Conduct thorough analysis of market trends, business needs, and customer requirements to transform business goals into detailed, actionable product specifications and experiment plans.
• Optimize bidder configurations, identity solutions, price floors, timeouts, and layout implementations for coherence and measurement.
• Assess demand, identity, and measurement partners through structured trials with clear success benchmarks; aid Commercial teams in securing favorable integrations for publishers.
• Maintain transparent communication regarding priorities, risks, and achievements with executives and cross-functional teams to ensure alignment and momentum.

Required Qualifications

• Over five years of product management experience with significant exposure to revenue-generating products, particularly within publisher-side adtech.
• Proven expertise with publisher monetization technologies such as Prebid, Google Ad Manager, SSPs/DSPs, and identity solutions.
• Track record of quantifiable improvements in monetization metrics, reliability, latency, or comparable core outcomes.
• Proficiency in data analytics utilizing SQL, Google Sheets, or Excel to inform decision-making.
• In-depth understanding of the publisher auction process, capable of articulating each layer’s function and instrumentation.
• Experience transforming analytics into experiments by defining appropriate metrics, segmentation, hypothesis testing, and clear go/no-go criteria.
• Comfort with test design and statistical discussions with Data Scientists and ability to communicate findings clearly to non-experts.
• A proactive, hands-on approach to product evaluation and problem-solving.

Additional Information

• Publift is dedicated to equal opportunity employment and encourages applications from all backgrounds and experiences.
• Reasonable accommodations are available for candidates requiring assistance throughout the recruitment process.
• Flexible work options, including part-time roles, may be discussed during hiring.
• The company commits to responding to every applicant as part of the Circle Back Initiative.
• Employment requires a National Police Record check and proof of full-time Australian work rights.