Principal Product Marketer

Company Overview

Supermetrics is evolving from its foundation as a leading connector of marketing data to analytics tools—serving over 200,000 customers—into an AI-first marketing intelligence platform. Integrations with advanced AI technologies like Claude, ChatGPT, and Copilot are already operational, driving record user growth. The company is currently defining this emerging market, and this critical position plays a pivotal role in that journey.

Role Summary

We are seeking a Principal Product Marketer to join a small, senior marketing team focused on the entire product suite. Your main priority will be the rapidly expanding AI product features where the market is highly dynamic. Operating with broad authority and independence, you will collaborate with your PMM colleagues and other marketing units. AI supports much of the tactical execution enabling your team to focus on strategic narrative development that influences the market.

Key Responsibilities

• Develop and refine product positioning, messaging, and go-to-market strategies, concentrating especially on the AI components in a fast-changing competitive environment.
• Design and manage AI-powered workflows to continuously gather competitive intelligence, synthesize customer feedback, and maintain sales enablement materials, replacing traditional periodic processes.
• Maintain up-to-date sales and customer success enablement resources that evolve with product changes and the competitive landscape.
• Facilitate cross-functional communication channels involving Customer Experience, Sales, Customer Success, Partners, and Support to ensure market insights continually shape positioning in near real-time.
• Provide input at the GTM Council to synchronize product launches and narratives across different teams.

Candidate Profile

• Minimum of 8 years experience in B2B SaaS product marketing with full ownership of GTM strategies, ideally within a compact, senior team environment promoting substantial collaboration and scope.
• Strong understanding of both product-led growth (PLG) and sales-led growth (SLG) models at strategic and operational levels, with the ability to advocate effectively for each.
• Proven expertise in AI systems integration in marketing product marketing roles, including building agent workflows, automation, and structured processes, with clear ideas on human versus AI responsibilities.
• Well-practiced in positioning and building compelling narratives using frameworks such as April Dunford and Jobs To Be Done (JTBD).
• Relevant domain knowledge in marketing technology (martech), advertising technology (adtech), data, or analytics is essential, with a solid grasp on marketing buyer behavior and data workflows.

About the Opportunity

This position is critical as the AI-driven portion of the marketing intelligence sector rapidly expands. Joining a compact, expert product marketing team backed by AI infrastructure, you will help craft and drive a groundbreaking market story.

About Supermetrics

Supermetrics connects and streamlines marketing data, managing 15% of global ad spend through its platform used by over 200,000 customers, including notable names like Shopify, HubSpot, and Nestlé. Established in 2013, the company has evolved from a single founder to a diverse team of over 400 individuals worldwide. Supermetrics fosters a culture rooted in trust, transparency, customer focus, and collaboration, constantly pushing for excellence and inclusivity.

Diversity and Hiring

Supermetrics is committed to building a diverse and inclusive team where fairness and respect are prioritized. The hiring process utilizes AI tools early on to efficiently align candidate skills with job requirements, while all final decisions are made by human interviewers.