Preferred Relationship Manager - Retail Branch Banking

About the Role

This position involves acquiring and managing High Net Worth Individual (HNI) clients within the Preferred programme under Retail Branch Banking. The role focuses on boosting portfolio profitability through strategic cross-selling and ensuring exceptional customer experience as the single point of contact for the clients' financial requirements.

Core Responsibilities

• Acquire new customers who meet applicable product criteria and progressively grow the portfolio value while maintaining hygiene standards.
• Drive cross-selling initiatives to promote relevant bank products aligned with client needs, aiming to increase wallet share and revenue targets.
• Minimize customer attrition by fostering strong relationships and managing service delivery effectively.
• Ensure all documentation is error-free and comply with Know Your Customer (KYC) and Anti-Money Laundering (AML) guidelines.
• Identify opportunities to deepen product penetration and increase holdings in income-generating financial products.
• Deliver high-quality service by resolving client queries within turnaround times and proactively managing complaints to ensure timely follow-ups.
• Encourage the utilization of direct banking channels to facilitate efficient portfolio transitions.

Qualifications & Certifications

• Graduation is mandatory; post-graduation qualification is advantageous.
• Certifications such as AMFI, IRDA, and optionally NCFM, are preferred.

Key Competencies

• Strong sales and influencing skills
• Comprehensive knowledge of banking products
• Effective planning and organizational capabilities
• Excellent communication skills
• Awareness of competitor activities and financial market trends

Key Stakeholders

The role interacts with customers, branch banking teams, operations, product teams, asset teams, treasury, credit teams, insurance partners, asset management companies, and HDFC Securities.