PR & Media Relations Specialist

Role Overview

This position is for a PR & Media Relations Specialist working remotely, primarily based in Dubai but offering flexible remote work. The role centers on crafting and disseminating press releases, managing interactions with media personnel, and enhancing brand presence through focused public relations initiatives.

Key Responsibilities

• Design and implement PR strategies that align with brand objectives.
• Establish and nurture professional relationships with media outlets, journalists, and influencers.
• Manage press releases, media engagements, and inclusion in brand-related features.
• Spot potential PR initiatives, including partnerships and collaborations.
• Track and analyze media performance and brand visibility metrics.
• Maintain a consistent brand voice across all forms of communication.
• Create content that is engaging and reflective of current fashion trends.

Qualifications and Requirements

• Demonstrated proficiency in PR and media relations for impactful audience communication.
• Expertise in strategic public relations to effectively shape brand image and influence public opinion.
• Exceptional verbal and written communication abilities for stakeholder engagement.
• Strong organizational skills capable of managing various tasks and deadlines smoothly.
• Bachelor's degree in Communications, Journalism, Public Relations, or a related discipline.
• Familiarity with the fashion or apparel sectors is advantageous.
• Established connections within Dubai's media landscape.
• Arabic language proficiency is preferred.
• A self-motivated, organized individual capable of working autonomously.
• Prior remote work experience is beneficial.