PR & Media Hacker

Overview

The role of PR & Media Hacker at scandiweb offers a unique path towards executive leadership and equity partnership within the company. This opportunity is open to individuals from all backgrounds who demonstrate creativity and strategic storytelling ability through practical assessments. This is not a conventional PR job focused on routine press release distribution. Instead, it demands a talent for crafting compelling stories that captivate public interest and media attention.

Key Role and Responsibilities

• Identify internal PR prospects including projects, client engagements, research, product innovations, and market shifts.
• Transform complex or routine information into engaging narratives with a clear headline, tension, consequences, and relevance.
• Conceive and implement inventive PR campaigns and stunts that stimulate conversation and media buzz.
• Create newsworthy events or situations when existing stories are lacking.
• Develop multiple media perspectives for a single core event to target diverse audiences.
• Conduct in-depth research on journalists, podcasters, editors, and industry influencers aligned with each story.
• Craft tailored pitches and engage media contacts via emails, calls, social media, introductions, and events.
• Establish long-term media relationships by providing timely, credible, and valuable story ideas.
• Arrange interviews, expert commentary, visuals, data, and prepare spokespersons as needed.
• Collaborate with cross-functional teams including content, design, video, data analytics, and development to support and distribute story content.
• Monitor competitor activity, industry trends, and public discourse to identify timely commentary opportunities for scandiweb.
• Respond promptly to unexpected media openings and coordinate internal stakeholders to capitalize on them.
• Leverage AI and advanced research tools to analyze media data, refine outreach strategies, and identify new contacts without spamming.
• Analyze and report on campaign outcomes to refine future PR initiatives based on media impact and business benefits.

Success metrics emphasize the quality and influence of earned media exposure, engagement stimulated, audience targeting precision, and resultant business opportunities rather than volume of press releases.

Desired Traits and Qualifications

• Demonstrated ability to identify newsworthy angles and understand why certain stories gain traction.
• Proficiency in crafting compelling headlines, pitches, and concise content.
• Fluent spoken and written English skills for international media interaction.
• Capability to grasp technical and commercial topics and convey them in accessible language.
• Proactive communication style with perseverance in follow-ups after rejections or lack of responses.
• Comfort handling incomplete project details and evolving campaigns simultaneously.
• Strong multitasking skills managing multiple stories, stakeholders, and deadlines.
• Confidence engaging with diverse stakeholders including executives, technical specialists, clients, and the media.
• Independent decision making and accountability for campaign results.
• Curiosity about media platforms, business trends, technology, ecommerce, culture, and information sharing dynamics.
• Working knowledge of various media channels such as social media, podcasts, newsletters, and creator platforms.

Prior experience in PR, journalism, creative agencies, startup marketing, or related fields is welcomed. Existing media contacts and eCommerce or technology sector familiarity offer an advantage but are not mandatory.

Compensation and Benefits

• A monthly net salary between €3,500 and €4,200 commensurate with experience and performance.
• Potential to receive stock options within the company.
• Support for upgrading work hardware.
• Core health insurance coverage along with sports-related bonuses.
• Opportunity to collaborate with a diverse global team of experts.
• Participation in renowned online and onsite company events celebrating achievements.