PR Manager

About the Role

We are seeking a dynamic PR Manager based in Mumbai to play a key role in redefining and strengthening our agency's branding. This position is central to our brand refresh project, offering an opportunity to craft and enact innovative public relations strategies that enhance the agency’s market presence.

Key Responsibilities

• Design and execute a holistic PR plan that reinforces our agency positioning.
• Lead the creation of insightful thought leadership content, including articles, blog posts, and white papers, presenting original and sometimes bold viewpoints on prevailing industry topics.
• Identify and seize chances for the agency and its leaders to share expert opinions and insights with major industry media platforms.
• Develop and nurture relationships with journalists, bloggers, influencers, and key media personalities within relevant sectors and geographical areas.
• Initiate story pitches, secure media placements, and handle all enquiries from the media.
• Define and promote the agency’s narrative in all external communications.
• Create engaging press releases, media kits, and communication materials for campaigns, client successes, staffing announcements, and other milestones.
• Collaborate with marketing to amplify PR activities via the website and social media channels such as LinkedIn and Instagram.
• Utilize digital PR techniques to boost online presence and audience engagement.
• Seek speaking opportunities at industry events and conferences to build reputation and credibility.
• Coordinate consistent messaging internally and support client engagement and new business initiatives.
• Track and analyze PR coverage and campaign effectiveness, using insights to continually refine strategies.

Qualifications and Experience

• A Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related discipline.
• At least five years of proven experience in a PR management capacity, preferably in an agency setting or with an organization undergoing significant brand evolution.
• Demonstrated success in executing PR campaigns that increase brand visibility, establish thought leadership, and promote business growth.
• Excellent communication skills, skilled at storytelling and persuasive messaging.
• Strong media relations expertise with an existing contact network or the ability to develop one rapidly.
• Experience integrating digital PR with social media, particularly LinkedIn and Instagram, to meet communication goals.
• Capacity to excel in a fast-moving, multi-project environment with close attention to detail.
• Strategic thinker with creativity, initiative, and a focus on results.

Preferred Attributes

• Genuine appreciation of and enthusiasm for the agency’s positioning.
• Comfort working within a youthful, energetic, and fast-paced team environment.
• The ability to provide a fresh, innovative, and occasionally provocative perspective while upholding professionalism and brand integrity.
• Experience with B2B public relations and knowledge of the marketing and advertising agency sectors.
• A proactive attitude, capable of solving problems with a can-do approach.