PR Executive

About the Role

An acclaimed live entertainment venue is looking to add a motivated and well-organized PR Executive to its celebrated PR & Marketing team. This newly established position is perfect for someone eager to advance their public relations career in a dynamic and high-profile entertainment setting. Partnering closely with the Senior PR Manager, the chosen candidate will aid in executing targeted, impactful publicity campaigns supporting a busy schedule of shows and events, with a focus on obtaining high-quality media exposure.

Key Responsibilities

• Assist the Senior PR Manager in designing and implementing publicity campaigns aligned with the venue's event calendar.
• Conduct research and craft press releases, official statements, feature story pitches, and other public relations materials.
• Develop and nurture connections with regional and trade journalists, while also supporting engagement with national media outlets.
• Generate innovative story ideas aimed at garnering media interest and coverage.
• Organize logistics for press events such as press days, photo sessions, opening nights, and media trips, including coordinating with talent and media representatives.
• Handle media and VIP ticketing requirements for premieres, managing guest lists and ticket distribution.
• Spot digital PR opportunities and collaborate with social media and digital marketing teams to enhance campaign reach.
• Track and document media coverage, preparing reports that evaluate campaign success against publicity objectives.
• Contribute to promotional strategies and event planning tied to productions.
• Update media databases, compile imagery, archive press materials, and maintain other shared PR resources.
• Support creation of PR-related content for websites and social media in partnership with Marketing and Digital departments.
• Deliver general administrative assistance including scheduling, budgeting logistics, and correspondence management.

Candidate Profile and Skills

• Between 1 to 3 years of experience in public relations, communications, or media sectors.
• Exceptional written English skills with the capability to produce precise, engaging, and well-organized copy.
• Strong multitasking and organizational abilities to handle various deadlines effectively.
• Interest in cultivating media relationships across broadcast, print, and digital platforms.
• Passion for PR combined with a keen interest in arts, entertainment, or live events.
• Relevant tertiary qualification or equivalent professional experience.
• Proficient in Canva, PowerPoint, and Excel software tools.
• A proactive, teamwork-oriented, and positive mindset.
• Previous work experience within the entertainment industry is a desirable advantage.