PPC Manager - Indira Nagar, Lucknow
Lucknow, Uttar Pradesh, India · Full Time
Be the first to apply
- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 12 hours ago
- Work mode
- In office
- Education
- Bachelor's degree in Marketing, Business, IT or related field
- Resume
- Required to apply
Where you'll work
Sign in to tell us what does and doesn't work for you here — it sharpens every match we show you.
Job description
About Gencosys Technologies Pvt. Ltd.
Gencosys Technologies Pvt. Ltd. is an IT company delivering comprehensive technology solutions across various industries and regions including South Asia, the Middle East, Africa, Asia Pacific, Saudi Arabia, and North America. The company focuses on reliable, scalable, and innovative IT support, providing team members with opportunities to engage international markets and dynamic digital business demands.
Role Overview
The role of PPC Manager located at Indira Nagar, Lucknow entails planning, executing, and refining pay-per-click advertising strategies on search engines and digital platforms that align with the company's business and marketing objectives. Daily responsibilities encompass keyword research, campaign setup and management, performance analysis, bid and targeting adjustments to optimize return on investment. Collaboration with marketing and sales teams to boost lead generation, prepare performance reports, and offer data-driven suggestions for enhancing campaigns is essential. This position mandates full-time onsite presence in Indira Nagar.
Qualifications and Skills
- Strong foundation in digital marketing, particularly with PPC platforms and broader marketing strategies.
- Competence in using web analytics tools to monitor and analyze campaign effectiveness and to refine advertisements accordingly.
- Experience with social media marketing focusing on paid campaigns, audience segmentation, and enhancing brand awareness.
- Demonstrated ability in lead generation through paid mediums, optimizing landing pages, and creating conversion-oriented campaigns.
- Proficient analytical and numerical capabilities with meticulous attention to detail; familiarity with tools like Google Ads and Google Analytics.
- Good communication and teamwork skills to thrive in an energetic, on-site collaborative environment.
- A bachelor’s degree in Marketing, Business, Information Technology, or a similar field, or equivalent hands-on experience.
- Previous exposure to PPC or performance marketing roles is advantageous; certifications in Google Ads or related platforms are considered a bonus.
Minimum education
Bachelor's Degree