PPC and Performance Marketing Expert

About Creative Mantra

Creative Mantra is a seasoned organisation with two decades of experience, catering to clients worldwide—including USA, Germany, and Dubai—and has collaborated with prestigious Fortune 500 companies such as Mercedes, Skoda, and Nissan.

Job Overview

We are seeking a highly motivated PPC and Performance Marketing Expert to strategize, implement, and optimize paid advertising campaigns across platforms like Google Ads and Meta Ads. The role focuses on generating qualified leads and driving measurable growth for varied B2B and B2C clients.

Key Responsibilities

• Design, launch, and oversee campaigns across Google Search, Display, Performance Max, YouTube, Facebook, and Instagram.
• Formulate campaign strategies tailored to different B2B and B2C market segments.
• Perform extensive research on keywords, competitors, target audiences, and market trends.
• Create compelling ad copy, segment audiences accurately, and build efficient campaign funnels.
• Manage and maintain conversion tracking setups using GA4, Google Tag Manager, Meta Pixel, and Conversion API.
• Track and optimize budgets, bidding strategies, cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
• Execute A/B testing across ads, audience segments, landing pages, and promotional offers.
• Improve overall lead quality by minimizing low-intent and irrelevant enquiries.
• Develop remarketing and lead nurturing campaigns to maximize customer retention.
• Compile and present clear and comprehensive weekly and monthly performance reports.
• Collaborate effectively with design, content, sales, and landing page teams.

Requirements

• Established experience managing campaigns on Google Ads and Meta Ads platforms.
• Proven track record in generating leads across multiple B2B and B2C sectors.
• Deep understanding of performance marketing, campaign optimization, and conversion tracking techniques.
• Competence in analyzing campaign data to derive actionable insights.
• Hands-on experience with Google Analytics 4, Google Tag Manager, Meta Business Manager, and Looker Studio.
• Familiarity with landing page optimization and designing conversion funnels.
• Google Ads and Meta platform certifications are beneficial.

Performance Metrics

• Number of qualified leads generated.
• Cost per qualified lead.
• Conversion rates.
• Customer acquisition costs.
• Return on advertising spend (ROAS).
• Lead-to-customer conversion rates.
• Overall profitability of campaigns.

Eligibility

Open to applicants holding any graduate degree.