Planning & Trading Executive

Company Overview

Atomic 212º delivers smarter, faster, and accountable media services focused on driving business growth for clients. By leveraging client data, integrated media, creative, and technology solutions under one roof, the agency applies a performance-driven approach that balances brand and performance media for optimal results.

Role Purpose

The Planning & Trading Executive supports the strategizing, implementation, and management of media campaigns to ensure accurate, efficient execution aligned with client goals. This role involves aiding campaign activation, media buying, financial controls, reporting, and fostering strong relationships with clients and media partners while gaining deep knowledge of the Australian media market.

Key Responsibilities

• Assist in planning, managing, and delivering media campaigns across various channels.
• Support day-to-day media trading and campaign execution within the client portfolio.
• Contribute to television media buying, weekly reach and frequency tracking, TARP, CPM, and budget performance reporting.
• Participate in briefing media owners and publishers, managing campaign requirements effectively.
• Monitor campaign progress, proactively reporting challenges and opportunities to management.
• Ensure all campaign activities meet client objectives, investment strategies, and set parameters.
• Help prepare pre-, mid-, and post-campaign reports for clients.
• Support competitive market analysis, delivering relevant insights to teams.
• Aid managers in analyzing media responses and suggesting cost-effective media plans.
• Maintain precise financial records, budget oversight, invoicing, and campaign documentation.
• Manage buy documentation and keep trading records up to date.
• Contribute to new business pitches and additional projects as required.

Relationship Building

• Develop positive connections with clients, media partners, and internal teams.
• Collaborate across Planning, Activation, Digital, and Client services to ensure campaign success.
• Communicate efficiently with media owners regarding bookings and delivery expectations.
• Establish relationships with junior client contacts and media vendors.

Quality Assurance

• Complete assigned duties with accuracy and meet deadlines.
• Maintain high standards of detail in campaign execution, financials, and reporting.
• Keep campaign documents and systems consistently accurate and current.
• Deliver work with professionalism and pride in quality.

Qualifications and Experience

• At least 12 to 18 months’ experience in a media agency or similar environment.
• Preferably hold a university degree or higher education qualification.
• Progressive understanding of the Australian media ecosystem.
• Developing skills in media buying and negotiation.
• Knowledge of offline media channels; digital media experience is advantageous.
• Strong focus on accuracy and attention to detail.
• Ability to handle multiple tasks and deadlines simultaneously.
• Effective written and verbal communication capabilities.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.

Industry Platforms and Tools

• BMD
• eTAM
• Roy Morgan
• EMMA
• eRAM
• Nielsen Digital / Answers
• Sizmek and/or DCM
• MOVE
• AQX Fusion

Behavioral Traits

• Builds effective relationships with clients and media partners.
• Exemplifies accuracy and attention to detail.
• Shows initiative and eagerness to expand media knowledge.
• Strong organizational and time management skills.
• Adopts a proactive, solution-oriented mindset.
• Communicates with confidence and professionalism.
• Takes accountability for delivering high-quality output.
• Works cooperatively within teams.
• Curious and engaged with trends in Australian media.

Additional Information

Joining the Publicis Groupe family offers numerous benefits including a comprehensive wellbeing program, a vibrant and flexible office culture, access to global AI platforms, extensive learning opportunities, open feedback culture, and strong diversity and inclusion commitments. Leave benefits include birthday leave, flexible public holidays, and additional leave after tenure milestones. The company supports flexible working arrangements such as the option to work globally for up to 6 weeks per year and offers significant parental leave policies. There are resources for psychological and medical support and robust inclusivity initiatives for all employees.

Applicants who do not meet all criteria are encouraged to apply as the company values collaboration, adaptability, fearlessness, and integrity. Reasonable adjustments are available throughout the application process to support inclusivity.