Personal Brand & Content Manager

Position Overview

KATAL Property Investment is seeking a creative and strategic Personal Brand & Content Manager to develop and nurture the personal brands of its executive leadership team members. This role goes beyond typical social media management by transforming expertise, personality, market insights, and daily conversations into compelling content and distinct personal brands.

Primary Duties

• Formulate tailored personal brand strategies encompassing positioning, tone, and content style for each individual.
• Conceptualize original content ideas with engaging hooks, scripts, captions, and storytelling frameworks.
• Plan and direct short-form video productions, interviews, behind-the-scenes footage, and other innovative formats.
• Edit video material or oversee end-to-end editing processes.
• Oversee content distribution on Instagram, TikTok, LinkedIn, and YouTube platforms.
• Maintain content calendars and publishing timetables.
• Leverage real estate news, market data, meetings, and opinions to generate relevant content opportunities.
• Stay on top of emerging trends to rapidly respond to topical subjects.
• Align personal branding content with KATAL’s corporate communication channels.
• Track key performance indicators such as audience growth, engagement, and watch time.
• Experiment continuously to enhance hooks, content types, themes, and overall strategy.
• Ensure each personal brand retains an authentic, individualized voice rather than following generic corporate messaging.

Candidate Profile

• Demonstrated expertise in personal branding, social media, digital storytelling, or content creation.
• In-depth knowledge of short-form video content and modern social media platforms.
• Exceptional storytelling, copywriting, and content-generation capabilities.
• Proficiency with Instagram, TikTok, LinkedIn, and YouTube management.
• Comfort in directing and filming individuals on camera.
• Video editing skills and strong visual discernment.
• Capacity to handle multiple personal brands distinctly and effectively.
• Excellent fluency in English; Arabic language skills are a significant plus.
• Highly proactive, organized, creative, and capable of working independently.
• Available full-time and willing to work onsite in Abu Dhabi.
• Prior experience in real estate is advantageous but not mandatory; exceptional personal brand and content expertise are prioritized.

Additional Details

Interested applicants should submit their CV, portfolio, social media accounts managed, and examples of personally created content. Include brief descriptions of your contributions to building or managing those brands. The emphasis is on the tangible results you have delivered rather than resume credentials.