Performance Specialist - Meta Ads
Lucknow, Uttar Pradesh, India · Full Time
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- Experience
- 2+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 days ago
- Work mode
- In office
- Resume
- Required to apply
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Job description
About the Role
Creste DIY Private Limited is seeking a skilled Meta Ads Specialist to join our team in Lucknow. This role requires a hands-on individual experienced in creating, managing, analyzing, and optimizing Meta Ads campaigns.
Responsibilities
- Develop and oversee Meta Ads campaigns and their ad sets.
- Configure audiences, set budgets, choose placements, and define campaign objectives.
- Select appropriate campaign types and advertising strategies aligned with various goals.
- Continuously monitor campaign performance and implement optimizations.
- Evaluate key metrics such as ROAS, CPA, CPC, CTR, conversion rates, and generated revenue.
- Conduct tests with varied audiences, creatives, copy, and offers to identify the most effective combinations.
- Identify top-performing campaigns and scale them effectively.
- Collaborate with the creative team to design and test advertising creatives.
- Provide clear reports and insights tracking campaign performance.
- Possess a fundamental understanding of platforms like Amazon and Flipkart; e-commerce platform knowledge is advantageous.
Candidate Profile
- Must have at least 2 years of practical experience managing Meta Ads.
- Proficient in using Meta Ads Manager.
- Experienced in independently handling Meta Ads accounts with proven results.
- Adept at analyzing performance data and making informed decisions.
- Ability to present previous campaign results or case studies demonstrating delivered outcomes.
- Creative mindset, understanding essential elements for effective advertisements.
- Basic familiarity with Amazon and Flipkart is a plus.
- Strong communication abilities and meticulous attention to detail.
- Willingness to work on-site at the Lucknow office.
Additional Information
Applicants must be prepared to share relevant case studies or evidence of past performance to substantiate their hands-on experience with Meta Ads accounts. Ideal candidates are those passionate about advertising, experimentation, analyzing data, and enhancing campaign results.