Performance Marketing Specialist

About the Role

E-Profit Booster UK Pvt Ltd is searching for a talented Performance Marketing Specialist to enhance our marketing team. The successful candidate will possess advanced expertise in digital marketing, focusing specifically on Google Ads and Pay-Per-Click (PPC) campaigns. You will be responsible for the creation, execution, and continual optimization of our paid online advertising efforts to boost customer acquisition and business revenue.

Key Responsibilities

• Design and implement robust Google Ads and PPC campaign strategies aligned with our corporate objectives.
• Conduct detailed keyword research to identify effective target keywords and phrases.
• Manage the setup, launch, and oversight of Google Ads campaigns, including ad groups and ad copy development.
• Optimize bid strategies to enhance campaign efficiency and maximize ROI.
• Perform A/B testing on ad creatives to increase conversion rates and improve overall campaign performance.
• Regularly analyze keyword performance, managing bids and identifying negative keywords to ensure cost-effective campaign targeting.
• Keep abreast of the latest industry trends and adjust tactics to leverage new opportunities.
• Craft persuasive ad copy consistent with brand messaging to enhance user engagement and click-through rates.
• Utilize analytics tools to monitor key performance indicators, generate insightful reports, and suggest actionable improvements.
• Oversee daily to monthly budgets, recommending adjustments aligned with campaign success and business priorities.
• Collaborate with marketing colleagues, graphic designers, and content producers to develop impactful advertising materials.

Candidate Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related discipline.
• Proven track record managing Google Ads and PPC campaigns effectively.
• Strong familiarity with Google Ads, Google Analytics, and associated advertising platforms.
• Excellent analytical abilities and capability to interpret marketing data.
• Superior communication skills, both written and verbal.
• Certifications related to Google Ads or similar platforms are advantageous.