Performance Marketing Specialist

About Dilate

Dilate is one of Perth’s leading digital marketing agencies, boasting a diverse client portfolio and a globally recognized team. The agency is committed to delivering ethical, strategic marketing that benefits clients, their customers, and employees alike.

Role Overview

We are seeking an experienced Performance Marketing Specialist to manage and optimize paid campaigns across various industries and platforms. This role demands a strategic, hands-on professional who excels at data-driven marketing in a dynamic environment.

Key Responsibilities

• Develop, execute, and oversee PPC campaigns on platforms including Google, Meta, LinkedIn, and Pinterest.
• Perform keyword research, competitive analysis, and audience targeting to maximize campaign efficiency.
• Monitor campaigns continuously, leveraging real-time data to refine and enhance results.
• Manage campaign budgets to optimize return on investment and meet client objectives.
• Implement A/B testing across creative elements, campaign structures, bidding strategies, goals, and landing pages to improve performance.
• Collaborate closely with creative, strategic, and tracking teams to ensure aligned campaign delivery.
• Analyze and optimize landing pages to improve user experience and increase conversion rates.
• Prepare clear, insightful performance reports that translate metrics into actionable business narratives.
• Stay current on emerging PPC industry trends, platform updates, and best practices.

Candidate Requirements

• Minimum of three years’ experience as a Performance Marketing Specialist or Strategist, preferably within a digital agency setting.
• Expertise in managing advertising on Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and similar platforms.
• Proficiency with keyword research tools, bidding management software, and analytics platforms.
• A strong analytical mindset complemented by a solid understanding of the end-user experience.
• Certifications including Google Ads and Facebook Blueprint.
• Ability to independently manage multiple client campaigns efficiently.
• Exceptional communication and teamwork abilities, with an emphasis on process management.
• Result-oriented approach aligning campaign performance with overarching client goals.

Why Join Dilate?

• Make a meaningful impact by helping client businesses achieve genuine success.
• Benefit from flexible work arrangements including adjustable hours and work-from-home days.
• Engage with leadership that prioritizes your career growth and development.
• Access professional development opportunities including ongoing training and learning budgets.
• Work in an environment that encourages pushing boundaries while providing strong support.
• Join a collaborative, creative, and enjoyable team culture driven by passion for excellent work.
• Adopt the 'better every day' philosophy that guides our work ethic and relationships.

Additional Information

This position requires physical presence in Perth, Western Australia, and candidates must hold full Australian work rights. Applicants should include a cover letter expressing their motivation and suitability for the role.