Performance Marketing Specialist
Hyderabad, Telangana, India · Full Time
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- Experience
- 3–5 yrs
- Salary
- —
- Openings
- 1
- Posted
- 4 weeks ago
- Work mode
- In office
- Resume
- Required to apply
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Job description
About Darwinbox
Darwinbox is among Asia's fastest expanding HR technology platforms, focused on building exceptional HR software that prioritizes employee experience and client success through continuous innovation. Serving over 900 global enterprises with more than 2.5 million users across 116 countries, Darwinbox competes with top enterprise solutions like SAP, Oracle, and Workday. Renowned clients include Nivea, Starbucks, DLF, Crisil, CRED, Vedanta, Mahindra, and others. Backed by leading investors such as Microsoft, Salesforce, Sequoia Capital, and Lightspeed Venture Partners, the company is devoted to establishing a world-class product company from Asia.
Role Summary
The Performance Marketing Specialist will craft and implement paid acquisition strategies for a B2B SaaS platform across diverse regions including the US, India, Southeast Asia, and the Middle East. This role demands expert hands-on management of Google Ads, LinkedIn Ads, Meta Ads, and performance marketing analytics, overseeing channel efficiency, budget distribution, lead quality, and return on ad spend (ROAS).
Key Responsibilities
- Formulate and manage paid media strategies with budget allocation across Google Ads, LinkedIn Ads, Meta Ads, pay-per-lead partners, and emerging channels in multiple regions.
- Design audience targeting, craft campaign messaging and ad copy, set landing page needs, and coordinate with design and campaign teams for successful campaign execution.
- Generate creative campaign components ranging from messaging angles to visual ideas and funnel stage adaptations that enhance paid acquisition results.
- Conduct detailed performance analyses by region, channel, and campaign, extracting insights to optimize ROAS.
- Develop AI-driven workflows encompassing audience segmentation, copy creation, creative development, analytics, and reporting to refine marketing operations.
- Assess lead quality from pay-per-lead partners and establish quality-focused performance metrics rather than just lead volume.
- Investigate and evaluate new paid acquisition channels to assess their potential contribution to pipeline growth across markets.
Qualifications and Skills Required
- 3 to 5 years of practical experience managing end-to-end paid acquisition campaigns.
- Experience within B2B SaaS environments with solid knowledge of marketing funnels, sales lifecycles, and pipeline management.
- Proficiency with LinkedIn Ads and Meta Ads platforms is mandatory.
- Competence in creating AI-based marketing automations and integrating AI workflows into marketing processes.
Desirable Skills
- Familiarity with Google Ads and GA4 analytics tools.
- Knowledge of HubSpot and experience managing pay-per-lead partner relationships.
- Experience with regional paid acquisition strategies is a plus.
Location
The position is based in Hyderabad, Telangana, India, requiring onsite presence.