Performance Marketing Specialist, Mobile

About Blockchain.com

Blockchain.com is a globally trusted and rapidly growing cryptocurrency company connecting millions worldwide to the future of finance. Since 2011, it has cultivated over 90 million wallet holders and 40 million verified users, facilitating crypto transactions exceeding $1 trillion.

Role Summary

We are seeking a Performance Marketing Specialist focused on Mobile User Acquisition (UA) who will be pivotal in driving data-driven campaign strategies and aggressively optimizing Return on Ad Spend (ROAS). This role demands strong technical analytical skills and operational expertise with key advertising platforms.

Key Responsibilities

• Develop, optimize, and scale performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads, and other channels.
• Prioritize maximizing ROAS and meeting efficient mobile user acquisition goals.
• Act as the main user for the Mobile Measurement Partner, AppsFlyer, ensuring data accuracy and proper campaign attribution.
• Oversee creative development by guiding design and creative teams while producing and reviewing effective ad copy and video scripts.
• Leverage AI tools for generating copy, optimizing campaigns, and conducting strategic performance analyses.
• Maintain a thorough understanding of mobile advertising fraud tactics such as click injection and SDK spoofing, using prevention tools accordingly.
• Utilize SQL, Looker, and Tableau for self-service data analysis, minimizing reliance on data teams.

Required Qualifications

• Minimum of five years’ experience in Performance or Growth Marketing, with a specialization in Mobile App User Acquisition.
• Expert knowledge and hands-on experience with AppsFlyer.
• Proven track record of successfully optimizing ROAS-driven campaigns.
• Experience managing monthly advertising budgets exceeding USD 300,000.
• Extensive, direct experience running campaigns on Google, Meta, Apple Search Ads, and TikTok platforms.
• Fluent in professional and technical English communication.
• Industry experience preferably in Cryptocurrency, Fintech, or Gaming sectors.

Preferred Skills

• Familiarity with marketing tools and products specific to the Cryptocurrency industry.

Compensation & Benefits

• Competitive full-time salary commensurate with experience, plus meaningful equity participation in a leading-edge company.
• Hybrid work setting based in Singapore requiring four days per week in-office attendance.
• Flexible "Work from Anywhere" policy allowing up to 20 remote days annually worldwide.
• Access to ClassPass membership.
• Allocated budgets for continuous learning and professional growth.
• Unlimited vacation policy promoting work-life balance.
• Provision of Apple hardware equipment.
• Opportunity to significantly impact and grow your career in a fast-expanding global tech organization within an emerging sector.

Additional Information

Blockchain is dedicated to fostering diversity, equity, and inclusion, serving as an equal opportunity employer without discrimination on basis such as race, religion, gender, age, disability, or other protected statuses. Hiring decisions are grounded solely on qualifications, merit, and business needs at the time.

Data privacy is carefully handled in compliance with GDPR regulations. Personal data collected through the recruitment process is used solely for managing hiring activities, safeguarded by standard contractual clauses when transferred internationally, and retained only as long as necessary to evaluate applications. Applicants have rights to access, correct, erase, or restrict their data and to file complaints with supervisory authorities as applicable.