Performance Marketing Specialist

About alist.ae

alist.ae is a leading influencer marketing platform in the GCC region, connecting over 50,000 verified content creators with more than 3,000 brands via a technology-powered platform. We enable influencer partnerships, campaigns and high-quality content for prominent regional brands such as Google, YouTube, Dunkin', Uber, Papa Johns, Bioderma, and STARZPLAY.

Role Overview

As a Performance Marketing Specialist, you will work closely with the Marketing Manager to plan, execute, optimize and report on paid media campaigns focusing primarily on Meta Ads and Google Ads, targeting B2B audiences to drive digital acquisition and performance.

Key Responsibilities

• Plan, launch and manage Meta and Google Ads campaigns end-to-end, tailored to objectives, audiences and customer journey stages.
• Oversee campaigns aimed at lead generation, creator recruitment, brand awareness and business acquisition.
• Test and refine various audiences, targeting methods, creative assets, messaging and campaign formats.
• Monitor and optimize campaigns continuously using data on performance metrics, user behavior and conversions.
• Allocate and manage advertising budgets effectively across multiple campaigns.
• Identify and troubleshoot underperforming campaigns, deploying strategies to improve outcomes.
• Perform A/B tests on creatives, audiences, messaging and landing pages.
• Track critical performance indicators including CPL, CPA, CTR, CPC, conversion rates, ROAS and overall ROI.
• Prepare detailed performance reports conveying insights and recommendations to leadership.
• Ensure accurate tracking and measurement of campaigns.
• Stay informed about updates in Meta, Google advertising platforms and the digital marketing landscape.
• Support influencer and creator marketing initiatives by assisting in acquiring creators, conducting outreach, managing relationships, and executing campaigns for clients like Google and YouTube.
• Monitor social media trends, interactions and assist with content creation and ideation for paid campaigns.
• Assist the Marketing Manager with campaign launches, client-facing projects, and participate in industry events as necessary.
• Contribute ideas to expand marketing strategies and foster company growth.

Candidate Profile and Requirements

• Minimum 2-3 years of hands-on experience in digital or performance marketing.
• Proven expertise managing Meta Ads and Google Ads campaigns.
• Track record of planning, launching, optimizing and reporting on paid advertising campaigns.
• Ability to deliver measurable business results from paid media activities.
• Strong knowledge of audience targeting, campaign structuring, creative testing, and budget management.
• Comfortable analyzing performance data and making data-driven decisions.
• Familiarity with key metrics such as CPL, CPA, CTR, CPC, conversion rate, and ROAS.
• Experience focusing on lead generation and conversion-centered advertising.
• Excellent reporting, analytical, communication and organizational skills.
• Self-starter capable of managing multiple campaigns and deadlines independently.
• Proactive mindset with ownership of campaign performance.

Preferred Qualifications

• Background in influencer or creator marketing or experience at a digital agency.
• Knowledge of Google Analytics, Google Tag Manager or Looker Studio tools.
• Experience working with technology platforms, marketplaces, or fast-growth companies.
• Familiarity with the UAE or broader GCC market.

Additional Information

This is a fully remote position based in the UAE. The monthly salary is AED 3,000. Applicants should only apply if agreeable to this remuneration.

When applying, please include examples of your personally managed Meta and/or Google Ads campaigns demonstrating campaign objectives, budgets, performance results, key metrics, and your role.