Performance Marketing Specialist
Dubai, United Arab Emirates · Full Time
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- Experience
- 3+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
About WiseLearn
WiseLearn Institute is a PMI Authorized Training Partner that offers professional certification courses such as PMP, Lean Six Sigma, ISO 9001 Lead Auditor, and AI for Leaders to individuals and corporate clients across the UAE, KSA, and Qatar. Operating as a compact team, each member significantly influences the organization's revenue stream.
Role Overview
The Performance Marketing Specialist will be responsible for managing paid lead generation campaigns and ensuring effective tracking mechanisms. Success will be evaluated based on the quality of leads and enrolments rather than just clicks or volume. Collaboration with sales and growth teams is crucial to optimizing lead quality and reducing cost per enrolment.
Key Responsibilities
- Develop, implement, and refine lead generation campaigns on platforms such as Meta and Google Ads, with potential expansion into LinkedIn and ChatGPT Ads in the future.
- Set up and maintain conversion tracking systems including Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, Conversions API, and offline conversion feedback integrated with the Zoho CRM.
- Create comprehensive funnel reports tracking from ad clicks to leads to qualified leads and ultimately enrolments, providing weekly analysis and recommendations.
- Enhance landing pages and lead capture forms through systematic A/B testing.
- Support CRM automation processes including lead routing, follow-up sequences, and analyzing lead quality feedback.
- Coordinate with the growth lead to prioritize SEO and content strategies, and guide designers and freelancers accordingly.
- Perform minor updates on WordPress including landing page edits and tracking tag placements.
- Produce basic advertising creatives and copy utilizing Canva and AI-powered tools.
Candidate Requirements
- A minimum of 3 years’ practical experience in performance marketing with proven responsibility managing Meta and Google lead generation accounts.
- Solid expertise in implementing and managing GTM, GA4, Meta Conversions API, and overall conversion tracking.
- Comfort working with CRM data (experience with Zoho, HubSpot, or similar) and the ability to connect advertising spend directly to revenue outcomes.
- Strong analytical mindset with proficient written communication skills for clear reporting.
- Experience working in the UAE or GCC markets or background in B2C/B2B education, training, or high-value lead generation is highly desirable.
- Fluency in English is required; knowledge of Arabic is advantageous.
Additional Desired Skills
- Basic understanding of SEO and content marketing workflows.
- Familiarity with AI tools and marketing automation platforms.
- Basic graphic design abilities using Canva or Figma and light editing experience with WordPress.
What We Provide
- Direct accountability and visibility within the leadership team.
- Access to meaningful budgets, real data, and opportunities for role growth.
- Performance-based incentives linked to the number of qualified enrolments.