Performance Marketing Specialist

About the Company

Raunak Group has been a prominent contributor to the architectural growth of Mumbai, Thane, and Kalyan since 1980, playing a key role in shaping the region's skyline through their real estate ventures.

Job Overview and Responsibilities

As a Performance Marketing Specialist at Raunak Group, you will be responsible for managing and optimizing digital campaigns across various platforms, analyzing data to maximize return on investment, and preparing insightful reports to guide marketing strategies. Your role will involve continuous testing and tweaking of campaigns to achieve better conversion rates and efficient budget allocation.

Key Duties

• Oversee campaign execution and management to ensure objectives are met.
• Utilize data analysis to optimize return on investment for marketing activities.
• Generate detailed reports and extract valuable insights to support business decisions.
• Conduct testing and development of innovative strategies to improve campaign performance.
• Manage and allocate budget efficiently across paid marketing channels.
• Apply expertise in using Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics for performance marketing.

Candidate Requirements

• Bachelor's degree in Marketing disciplines such as B.A Marketing, B.B.A./B.M.S. Marketing, or B.Com Marketing is required.