Performance Marketing Specialist

About the Role

We seek a seasoned Performance Marketing Specialist with over five years of practical experience focused on Google Ads and results-oriented lead generation. The role involves strategizing, managing, refining, and scaling advertising campaigns on Google to achieve superior lead quality, better conversion rates, and excellent return on investment.

Key Responsibilities

• Oversee and enhance Google Search, Display, Remarketing, and Performance Max campaigns.
• Perform keyword research, analyze competitors, and define target audiences.
• Improve campaigns by lowering cost per lead (CPL) and cost per acquisition (CPA) while elevating lead quality.
• Effectively manage significant monthly advertising budgets.
• Implement and supervise conversion tracking using GA4 and Google Tag Manager.
• Refine landing pages, advertisement copy, bidding approaches, and campaign architecture.
• Detect and exclude irrelevant or poor-quality leads.
• Generate detailed performance reports focusing on qualified lead generation, conversions, CPA, and ROI.
• Continuously test and apply new strategies to enhance campaign profitability.

Requirements

• At least 5 years of verified experience in performance marketing, particularly with Google Ads.
• In-depth knowledge of GA4, Google Tag Manager, and conversion measurement tools.
• Proven success in acquiring high-quality leads using Google Ads.
• Strong skills in data analysis and conversion rate optimization.
• Experience managing large advertising budgets.
• Background in marketing for professional services or legal sectors is an advantage.

Additional Information

We require a hands-on specialist proficient with Google Ads who can demonstrate a track record of outperforming standard metrics like impressions or clicks by focusing on true lead generation and ROI. Applicants must submit their CVs along with proof of prior campaign success, including metrics such as monthly spend, CPL/CPA, lead volume, and measurable returns on investment.